Fish4Ever, a small yet influential tin-to-table voice within sustainable, responsible fishing is proud after many years of polite jockeying to finally add Cornish Sardines to its new look range for 2025.
Probably best known for its award-winning, 100 percent pole-and-line tuna, which was once described by Greenpeace as “the best tuna in the world for sustainable and equitable sourcing”, Fish4Ever has also secured a distinguished +20-year reputation selling Scottish mackerel and sprats.
“As a UK protected, designated origin hero, Cornish sardines are a ‘local shores’ success story we’ve been seeking to champion for many years at Fish4Ever, albeit it was imperative we worked with a like-minded, home-grown cannery in keeping with our ‘socially positive’ priorities,” said founder Charles Redfern. “Sardines are not only insanely moreish but a nutritionally-ripped, lean protein superfood jam-packed with omega-3 fatty acids, vitamin D, B12, calcium, selenium and phosphorus.”
The arrival of Cornish sardines to the Fish4Ever platter couldn’t have been better timed with the burgeoning reputation of its meticulously prepared canned fish as a cult larder essential, which first grew at pace during Covid amongst health-conscious individuals.
Fish4Ever is also unveiling a vibrant new livery and extended range that’s a playful nod to cult Portuguese conservas, but with an informal British storytelling twist, celebrating Fish4Ever’s unrivalled reputation as the only tinned fish business in the UK that enjoys B-Corp status. The new packaging even supports modern QR codes so that inquisitive fish nerds can trace their catch back to the actual small boat that caught it.
NB Should one prefer Mediterranean sardines, Fish4Ever also has an array of stunning offers using only organic land ingredients:
- Sardines in organic olive oil & lemon
- Sardines in organic sunflower oil
- Sardines in organic Piri Piri sauce
- Sardines in organic tomato sauce
