Fisherman's Friend tells retailers to batten down hatches for hayfever storm

As the Met Office predicts a high pollen count for the weeks ahead due to dry and sunny weather, Fisherman’s Friend is urging retailers and pharmacists to stock up on its range of popular menthol and eucalyptus lozenges to meet anticipated shopper demand this hayfever season.

“Although the peak hayfever season occurs during the summer months, sneezes, itchy eyes and headaches have arrived early once again this year,” explains Jon R White, Regional Business Manager for Fisherman’s Friend in the UK. “With many people affected by high levels of tree pollen, now is the time to stock the right relief products.

“For years, menthol has been used to keep breath fresh and airwaves clear, helping to provide rapid relief from a blocked nose. Our lozenges contain up to a third more menthol than rival brands, meaning they are a must-stock item during the hayfever season and beyond.

“The past year has been a perfect storm for medicated confectionery brands, but we still performed significantly ahead of the market. This suggests that Fisherman’s Friend is the go-to lozenge for many shoppers year-round, with hayfever one of the key occasions.

“In fact, independent research shows that nearly one in three shoppers (27 per cent), believe Fisherman’s Friend is a brand for them. With 10 flavours to choose from, we urge retailers and pharmacists to stock up to take full advantage of the sales opportunity - as people start to embrace the great outdoors.”