Fisherman's Friend urgers retailers to stock up this hay fever season

Fisherman’s Friend is urging retailers to stock-up on its 10-strong range of strong, minty and fruity iconic lozenges and help millions of hay fever sufferers to manage their symptoms as the warmer weather finally arrives.

Sales of the iconic lozenge soared by 12 per cent during last year’s hay fever season, as the brand’s popular menthol and eucalyptus-based offerings helped many consumers to cope. And, with the Met Office already issuing warnings of high pollen levels, the brand is predicting it will once again be in high demand.

“As we all know, hay fever is an allergic reaction to pollen and causes uncomfortable symptoms including itchy eyes, a blocked nose and a sore throat. But we often forget how many people – almost 10 million across the UK, in fact – count themselves as sufferers between March and September every single year,” said Jon R White, regional business manager for Fisherman’s Friend in the UK. “That’s a lot of people looking for products that can help offer relief from their symptoms.

“And while we’re only at the start of the 2023 hay fever season, according to the Met Office we’ve already experienced our second ‘pollen bomb’. This means now is definitely the time to start stocking up as we expect this to grow more this year as Britons look to spend even more time out and about.”

Fisherman’s Friend’s extensive line-up of lozenges contains up to a third more menthol than rival brands, at the same time as offering shoppers with a great deal and a high lozenge count (RRP: 92p, 25g).

“Not only does Fisherman’s Friend allow retailers to offer a range of products which fit a huge variety of taste preferences – from Original Menthol & Eucalyptus all the way though to Cherry –our packs contain a high number of individual lozenges, offering relief for longer than many competitor brands,” White added.

“In the current economic climate, where shoppers are looking to make savings any way they can, Fisherman’s Friend is therefore likely to be an even more appealing choice than ever before, further reinforcing its status as a must-stock brand during the hay fever season and beyond.”