Fisherman’s Friend urges retailers to stock up for hay fever season

Fisherman’s Friend has urged retailers to fortify their supplies with its extensive array of nine globally acclaimed lozenges, as the brand is set to relieve masses of hay fever sufferers as temperatures – and pollen levels – soar.

Experiencing double-digit growth for the past two consecutive hay fever seasons, sales of the renowned lozenge skyrocketed, boasting a 40 per cent surge in value sales and an impressive 27 per cent uptick in volume sales last year. With Allergy UK cautioning an incremental rise in hay fever sufferers, the brand foresees yet another season of surging demand.

“Hay fever, triggered by pollen allergies, manifests in symptoms such as itchy eyes, nasal congestion, and sore throats. It's imperative to acknowledge that almost 10 million people in the UK grapple with these symptoms annually,” said Jon R White, regional business manager for Fisherman’s Friend in the UK.

"As we enter the 2024 hay fever season, Allergy UK warns that rising temperatures are resulting in allergens emerging sooner and lingering for extended periods. And over the past three decades, hay fever cases have tripled, impacting one in four adults. With experts forecasting allergen persistence until January next year, this underscores a substantial market demand for effective relief products and presents a significant opportunity for retailers and pharmacists.”

Fisherman’s Friend is anticipating a further spike in consumer demand with the launch of its ‘Restore in the Great Outdoors’ social media campaign this summer.

With an estimated reach of 124,800, the brand is set to team up with leading outdoor influencers to incentivise followers to embrace the best of British Summertime - all while armoured with their trusted ally Fisherman’s Friend to help combat symptoms.

Fisherman’s Friend distinguishes itself with its diverse range of lozenges, boasting up to a third more menthol content than competitors. The brand also serves shoppers with exceptional value, offering a generous lozenge count in each pack (RRP: 92p, 25g).

“Fisherman’s Friend enables retailers to accommodate a wide range of taste preferences – from Original Menthol, to Mint and Honey and Lemon,” White noted.

“Our packs contain a high number of individual lozenges, ensuring longer-lasting relief compared with many competitor brands. And in today’s economic landscape, where shoppers are keen to maximize value, Fisherman’s Friend surfaces as an increasingly compelling choice – reinforcing its status as a must-stock brand during hay fever season and beyond.”