Five retailers to win £50,000 each in new JTI campaign for Mayfair Gold

Japan Tobacco International (JTI) has announced the launch of an in-depot ‘Go for Gold’ prize draw to celebrate the launch of its latest ultra-value, ready-made cigarette, Mayfair Gold.

With a total prize pot of a quarter of a million pounds, the prize draw will give five lucky retailers cash prizes of £50,000 each, plus hundreds of other prizes to be won.

Beginning on 16 October and running until 1 December 2023, retailers simply need to purchase an outer of Mayfair Gold at one of more than 50 selected wholesalers across England, Wales, and Scotland to be entered into a prize draw.

Every outer purchased will result in one entry, with no limit on the number of times a retailer can enter. The more outers purchased, the higher the chance of winning £50,000. All entries have an equal chance of winning the prizes.

Hundreds of other prizes are also up for grabs. Retailers will have the opportunity to participate in a ‘Stop the Clock’ game, in which they will be asked to press a button and stop a counter at exactly 10.9999. Every retailer who stops the counter at exactly 10.9999 will win a £10 Amazon voucher. Even those who don’t stop the counter on the required point will receive a consolation prize, so everyone’s a winner!

“The successful launch of Mayfair Gold earlier this month is, in no small part, down to the efforts of retailers across the country,” Mark McGuinness, marketing director, JTI UK commented.

“So, to give something back to our trade partners and retailers as a thank you for their continued support, we have launched the ‘Go for Gold’ prize draw and roadshow, with some serious prizes that match our ambitions for this brand.”

Winners of the five £50,000 prizes will be announced by 15 December and retailers can find out more by speaking with their local JTI Business Adviser.