Flora Plant B+tter, owned by spreads manufacturer Upfield, has launched a brand-new spreadable butter alternative, Flora Plant B+tter Spreadable. Flora Plant B+tter Spreadable is fully plant-based, made with 100 per cent natural ingredients, and contains no artificial colours or flavours.
Flora Plant B+tter Spreadable has 70 per cent lower carbon footprint than dairy butter based on a product lifecycle assessment, and the tub, lid and foil are all recyclable.
Creating more sustainable products, like the new spreadable, are part of the brand’s commitment to create more environmentally friendly, plant-based alternatives for customers that want to shop, and eat, more sustainably.
The latest innovation from Flora Plant B+tter has transparent carbon footprint labelling for sustainable shoppers and has been approved by the UK Vegan Society.
The new spreadable product is great for baking, cooking, spreading, and frying, and has the same rich, creamy taste as dairy butter – perfect for BBQs, weeknight dinners and everything in between.
"The launch of Flora Plant B+tter Spreadable is a great step towards our brands committing to providing plant-based, sustainable products to customers, and we look forward to hearing feedback on the new spread,” said Alan Black, Marketing Director of Upfield UK & Ireland.
Flora Plant B+tter Spreadable is available for £3.25 in the UK, at a growing number of retailers.
To check out Flora Plant B+tter’s range of spreads, please click here: https://www.flora.com/en-gb/floraplant
