Skip to content
Search
AI Powered
Latest Stories

Florette and Go Ape team up to give shoppers summer discount offer

Florette and Go Ape team up to give shoppers summer discount offer

Salad brand Florette and outdoor activities company, Go Ape, have joined forces to give shoppers a ‘taste of adventure’ while on a budget this summer.

The partnership will offer discounted entry to Go Ape on every promotional pack of Florette until the end of August, plus forty £100 gift cards to be won every month. The promotion will run from 1 June throughout the summer across more than seven million packs of Florette Classic Crispy, Florette Mixed, Florette Baby Leaf & Rocket and Florette Superfood products.


“We know health and cost saving are on the minds of most people this year, and unfortunately fresh foods and days out are sometimes amongst the first to be cut as shoppers reign in their spending,” said Martin Purdy, Commercial and Marketing Director at Florette UK.

“We’re hoping that this promotion will make it easier for shoppers to keep enjoying family adventures while also nudging them to keep fresh, nutritious foods on the plate – giving them and their families mental and physical health a boost!”

Go Ape Head of Marketing, Campaigns and Partnerships Della Moorhouse, said: “Since 2002 Go Ape have been on a mission to help everyone to live life adventurously whilst also doing the right thing. We’re excited to be partnering with Florette who share our values. Together we hope to promote a healthy lifestyle and encourage everyone to step outside of their comfort zones this summer”.

The promotions forms part of the brands £1m marketing investment this summer, which also includes sponsorship of food TV channel Food Network and a brand-new TV advertising campaign with a reach of over 8.6m shoppers.

More for you

World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Pernod Ricard UK ignites festive spirit with marketing push

Pernod Ricard UK ignites festive spirit with marketing push

As December rapidly approaches, Pernod Ricard UK is ramping up its festive marketing efforts, anticipating a resurgence in consumer confidence after a challenging year. The UK’s second-largest wine and spirits supplier is set to inspire consumers to choose Premium+ Spirits as the perfect gift or the ultimate addition to any home celebration. Throughout 2024, Premium+ Spirits have consistently outperformed Standard offerings, making this higher end of the sector a vital margin driver.

“Since last Christmas, consumer confidence has been on the rise and the outlook for the final month of 2024 is positive," said Chris Shead, Off-Trade Channel Director for Pernod Ricard UK. "Gifting and hosting remain two key trends and retailers should focus on increasing space in-store for Premium Spirits that act as the perfect gift or cocktail ingredient when wanting to show off in front of friends and family. Where possible, we encourage retailers to prioritise categories that have been capturing the hearts of consumers and this year, our big winners have been Altos Tequila, Kahlúa and Bumbu Rum, and we expect our Champagnes, G.H. Mumm and Perrier-Jouët, to be the toast of choice for festive parties this year.”

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less