Skip to content
Search
AI Powered
Latest Stories

FLUÈRE launches digital media advertising campaign with Yahoo

FLUÈRE launches digital media advertising campaign with Yahoo

Non-alcoholic spirits brand, FLUÈRE on Wednesday (13) launched UK digital media advertising campaign to run until Dec 31. The advertising campaign will run across Yahoo properties and platforms, including Yahoo UK Lifestyle, Sports, Entertainment, Finance and Money as well as Yahoo Mail as well as across other social media.

FLUÈRE feels that now is the perfect time to launch the campaign during Sober October and in the lead up to Christmas and Dry January. Research has shown that Covid has also driven a surge in interest in healthier lifestyles with the wellness economy being valued at $4.5 trillion globally and interest in Dry January 2021 more than doubled from 2020.


The core target audience for the advertising campaign will be “healthy hedonists” who are those which are socially active, interested in food and drink and actively health conscious. The target audience has also been identified as urban, younger (under 35), slightly female-biased, aspirational, cosmopolitan, altruistic, and interested in style and technology.

Using Yahoo’s DSP and Native platforms, FLUÈRE will initially focus on driving reach to its core target audience to create brand awareness and keep FLUÈRE front of mind on social drinking occasions. FLUÈRE will then re-engage audiences to drive sales and build a core of consumer style leaders/trend setters who have tried and bought the brand, and who will act as advocates and influencers.

FLUÈRE is a range of non-alcoholic spirits made with the same distilling techniques used to produce alcoholic spirits such as gin, mezcal and rum. The FLUÈRE range is made with the finest ingredients and botanicals for a complex yet balanced taste.

More for you

Seabrook Fire Eaters

Seabrook launches price marked pack for Fire Eaters

Seabrook Crisps has unveiled a new price marked pack for the popular Fire Eaters.

Part of Seabrook’s Loaded sharing range, Fire Eaters Smokehouse Cayenne and Trinidad Scorpion Chilli flavours are now available in a 65g bag with a price mark of £1.25.

Keep ReadingShow less
Cox & Co.

Cox & Co. hits sweet spot with new flavour

Luxury chocolate brand Cox & Co. is targeting dark chocolate lovers with its brand new Blood Orange Crunch bar, crafted from 60 per cent single-origin Colombian cacao.

With almost two-thirds of chocolate buyers enjoying two or more flavours in a chocolate bar, it’s easy to see why Cox & Co.’s flavour combinations of velvety rich dark chocolate and delicious superfoods are so popular and its latest addition to the range is sure to be no different.

Keep ReadingShow less
Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Tapping into “new-stalgia” (an anticipated hot food trend in 2025), Gnaw has been working tirelessly to rethink Great British puddings by creating a number of “Hug in a Mug” classics (Crème Brulée, Bakewell Tart, Sticky Toffee Pud) in conjunction with an impressive “pudfolio” of dessert-flavoured bars: New York Cheesecake, Christmas Pudding, Banoffee Pie and Sticky Toffee Pudding.

Desserts may prove divisive. For many the last course will always be a fitting finale to a great meal spent with friends of family, enticing comfort food that offers a nostalgic peek into happy custard drenched, ice cream topped memories from yesteryear. For others, desserts are an unwitting dalliance with guilt-filled soft sponges, buttery pastry, seductively sweet fillings, crumbly toppings, sticky sauces …

Keep ReadingShow less
Nuisance Drinks

Nuisance Drinks expands range with new Damson & Dandelion tonic

Fresh on the heels of joining The Scottish Bee Company under a Natural Larder umbrella, adult soft drinks evangelist Nuisance Drinks is putting the final touches to a New Year launch of Damson & Dandelion tonic, which will become the latest addition to an exquisitely branded range of low-calorie botanical brews that include: Bramble & Rosemary, Nettle & Elderflower, Pink Grapefruit & Basil, Rhubarb & Ginger and Mint, Chilli and Cucumber.

Born at the height of the Pandemic back in 2020, Nuisance Drinks is an ambitious adult soft drinks business, initially born from the foraging exploits of entrepreneur Hugo Morrisey, who first set out to re-create his mother’s celebrated nettle cordial.

Keep ReadingShow less
Pizza Pie

Wall’s Pastry unveils Deep Dish Pizza Pie

Leading sausage roll brand Wall’s has introduced a brand-new format to the hot pie fixture with the launch of its Deep Dish Pizza Pies, as it aims to add variety and attract younger consumers and families to the chilled savoury pastry category.

The new range is a unique hybrid of a pie and a deep-dish pizza, available in two classic recipes: Three Cheese and Pepperoni (both 150g, RRP £2). Both are now available across the convenience channel, along with Asda.

Keep ReadingShow less