Fluère launches new flavour to non-alcoholic range

Fluère Spirito Non Alcolico, the distilled non-alcoholic spirits brand, has expanded its range of zero alcohol drinks with a new flavour.

Fluère Smoked Agave is an alcohol free mezcal alternative which is produced using the same techniques as alcohol-based spirits, with the addition of fresh Salmiana agave juice from Mexico.

The flavour is designed for mixing and cocktails and joins the existing range of Original, Amber and Pink.

“We’re excited about the latest addition to the Fluère range having seen the success globally of our other non-alcoholic spirits,” commented Léon Meijers, chief executive of Fluère.

“With the growth in the category and the interest in agave and Mezcal we felt the time was right for our Smoked Agave launch.”

Fluère Smoked Agave will be launching this year in selected markets, including the UK, before rolling out globally in 2021.

The brand has secured a deal with Lightbox Brands for The UK distribution.

Patrick O’Reilly, managing director of Lightbox Brands, said: “We are very excited to work with Léon and his team at Fluère. The non-alcoholic category is innovative, fast growing and importantly for the trade right now, represents an incremental sale or an added margin opportunity at a tough time.

“We believe strongly in the data which indicates a greater range of non-alcoholic brands, offered at the bar or on shelf, will continue to grow the category value together. Fluère’s success has so far been built on best in class packaging and liquid innovation, which offers a compelling choice to the consumer and is a fantastic addition to our portfolio.”

Priced from £20.00 for 70cl ($29.95) and from November £12.00 ($14.95) for 275ml.