Food Connections delivers HFSS-compliant flapjack range

Food Connections are renowned suppliers of flapjacks, cookies and muffins to the UK retail industry. Since the advent of HFSS legislation, we’re all aware of the restrictions that are placed on foods high in fat, salt and sugar. Many deliciously indulgent products have been affected by this legislation, in terms of their in-store location and in the way in which their marketing communications are impacted. You’d certainly describe Food Connections flapjacks as delicious and indulgent and now there’s great news for the grocery market. The team at Food Connections have developed a tempting flapjack range which meets all HFSS guidelines, with all the ‘till point’ location benefits that brings.

Food Connections have embraced HFSS legislation with the development of their new mouth-watering flapjack range. With lower levels of fat, saturated fat and sugar, these delicious, slow release, oaty flapjacks, are handmade from scratch and baked to perfection. From Chocolate Chip; Strawberry Jam; Sultana & Cherry; Bakewell: to Chocolate Caramel and of course Oaty; the new 80g Food Connections flapjack range meets HFSS legislation. Each one expertly formulated to still ensure maximum flavour and outstanding mouthfeel; delivering a great tasting and health-conscious snack, time after time.

“Embracing HFSS legislation with our flapjack range will undoubtedly help the brand, and our retail partners in terms of locations where they can display the product," said Gary Mason, Food Connections’ Commercial Director. "We’re sure it will enhance the relationship with our current customers, but also give non users of the product, an incentive to try out our delicous flapjacks. There’s certainly something in this flapjack range from which everyone can benefit.”