Fortitude Drinks UK today (22) announces that it has been awarded the exclusive distribution rights for Pampero, the renowned Venezuelan rum brand, in the United Kingdom.
This partnership supports Fortitude Drinks' commitment to bringing world-class spirits to UK consumers and trade partners.
Pampero, a name synonymous with craftsmanship and premium rum, is a celebrated brand with deep roots in Venezuela's rich rum-making heritage.
It is one of the leading Rums in Europe, known for its smooth profile and exceptional quality, Pampero offers a versatile range of expressions that have earned a loyal following worldwide.
With this new partnership, UK consumers can look forward to wider access to Pampero's award-winning portfolio, including Pampero Blanco, Pampero Especial, Pamero Seleccio and the iconic Pampero Aniversario.
The addition of Pampero further bolsters Fortitude Drinks' growing portfolio of premium spirits.
With its established distribution network and expertise in introducing high-quality brands to the UK market, Fortitude Drinks is uniquely positioned to elevate Pampero’s presence across on-trade and off-trade channels.
“We are delighted to collaborate with Gruppo Montenegro and welcome Pampero into the Fortitude Drinks family,” said Nick England Managing Director of Fortitude Drinks UK.
"Pampero’s legacy of quality and authenticity perfectly aligns with our mission to provide UK consumers and partners with exceptional spirits from around the world.
"We are confident that this partnership will deliver strong results and help grow Pampero’s reputation in the highly competitive UK market.”
This move is expected to strengthen Pampero’s footprint in the UK market, following its recent acquisition by Gruppo Montenegro, while offering consumers an authentic taste of Venezuela’s rum-making tradition.
Marco Seminaroti, Europe Director of Gruppo Montenegro comments, “We are delighted to partner with Fortitude Drinks in the UK.
"The Pampero acquisition strengthens Gruppo Montenegro’s international growth ambitions with a brand of strong quality and heritage, the first Venezuelan rum aged for more than two years.
"We are committed to long term sustainable growth and look forward to unleashing Pampero’s full potential in the UK.”
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