Four Loko, the bold and unconventional RTD brand, has unveiled its latest flavour, Camo Mango.
This new variant of the premium vodka-based RTD combines the refreshing sweetness of ripe mango in a camo-themed can.
“Designed to appeal to consumers seeking more than just a drink, it’s a statement of individuality,” said Clark McIlroy, Managing Director of Four Loko distributor, Red Star Brands. “With its dynamic packaging and daring flavour, Camo Mango reinforces Four Loko’s commitment to delivering disruptive, category-defining RTD experiences.”
To support the launch of Four Loko Camo Mango, a nationwide campaign will feature influencer collaborations, sampling events and exclusive merchandise drops. The campaign will invite consumers to share their boldest Four Loko moments via user-generated content featuring the hashtags #CamoLoko and #PartyInACan, bringing to life the brand’s authentic, bold positioning while driving deeper connections through social engagement.
The striking green, black and orange camouflage-style can underpins Camo Mango’s “Stay Hidden, Stay Bold” theme and has been designed to deliver high on-shelf visibility to help maximise sales and encourage shoppers to the fixture.
“The fact that premium priced RTDs have grown faster than any other segment in the last two years means that there are some great opportunities out there for retailers to capitalise on this popularity,” added McIlroy.
Camo Mango (8.4 per cent ABV) will be available from March in 440ml cans, RSP £3.49, and like the rest of the Four Loko range, is caffeine-free. Its launch brings the total range available to 10 flavours; other variants include Pink Melon, Dark Berry Burst, White, Strawberry Lemonade, Tropical, Blue, Fruit Punch, Gold and Tutti Frutti (all 8.4 per cent ABV).
