Skip to content
Search
AI Powered
Latest Stories

Four Loko unveils new Camo Mango RTD

Four Loko Camo Mango can design with bold camo

Four Loko RTD range featuring 10 flavours

Four Loko, the bold and unconventional RTD brand, has unveiled its latest flavour, Camo Mango.

This new variant of the premium vodka-based RTD combines the refreshing sweetness of ripe mango in a camo-themed can.


“Designed to appeal to consumers seeking more than just a drink, it’s a statement of individuality,” said Clark McIlroy, Managing Director of Four Loko distributor, Red Star Brands. “With its dynamic packaging and daring flavour, Camo Mango reinforces Four Loko’s commitment to delivering disruptive, category-defining RTD experiences.”

To support the launch of Four Loko Camo Mango, a nationwide campaign will feature influencer collaborations, sampling events and exclusive merchandise drops. The campaign will invite consumers to share their boldest Four Loko moments via user-generated content featuring the hashtags #CamoLoko and #PartyInACan, bringing to life the brand’s authentic, bold positioning while driving deeper connections through social engagement.

The striking green, black and orange camouflage-style can underpins Camo Mango’s “Stay Hidden, Stay Bold” theme and has been designed to deliver high on-shelf visibility to help maximise sales and encourage shoppers to the fixture.

“The fact that premium priced RTDs have grown faster than any other segment in the last two years means that there are some great opportunities out there for retailers to capitalise on this popularity,” added McIlroy.

Camo Mango (8.4 per cent ABV) will be available from March in 440ml cans, RSP £3.49, and like the rest of the Four Loko range, is caffeine-free. Its launch brings the total range available to 10 flavours; other variants include Pink Melon, Dark Berry Burst, White, Strawberry Lemonade, Tropical, Blue, Fruit Punch, Gold and Tutti Frutti (all 8.4 per cent ABV).

More for you

Jack Daniel's and Coca-Cola Cherry RTD with a purple stripe and "Cherry" label.

A new fruity twist, launching in the UK this April!

Jack Daniel's & Coca-Cola unveils first-ever flavoured variant

Coca-Cola Europacific Partners (CCEP) has announced the arrival of Jack Daniel’s & Coca-Cola Cherry in GB – the first-ever flavoured innovation in the iconic Jack Daniel’s and Coca-Cola Ready To Drink (RTD) range.

Rolling out nationwide from April, the new variant gives the classic Jack Daniel’s & Coca-Cola blend a fruity cherry twist, offering a fresh and exciting taste that brings together two of the world’s most iconic brands in an entirely new way.

Keep ReadingShow less
Paddy Power Kabaddi World Cup 2025

Paddy Power partners Dhillon's Brewery!

The Paddy Power Kabaddi World Cup 2025 will bring sports fans from across the globe to the West Midlands this month – and attendees will now be able to enjoy the World Cup’s official beer, as well as a specially curated menu of food and drink for the duration of the competition. Produced in partnership with Coventry based brewery Dhillon’s, Raider has been created especially for the competition, presented in bespoke cans that will satisfy lager lovers and sports fans alike.

“Bringing this international competition to the UK for the first time means that we want to give guests an authentic British experience – and what better place to start, than by launching the World Cup’s own official beer, brewed right in the heart of the West Midlands," said Prem Singh, Chief Executive of the British Kabaddi League.

Located in Coventry, Dhillon's Brewery is an award-winning microbrewery with a rich and dynamic story. The brewery was founded in 2015 by Dal Dhillon, who chased his dream of brewing beautifully crafted beer at the heart of the Midlands. The Brewery sits adjacent to the CBS Arena, one of the tournament’s venues, and from that base they produce exciting and well-crafted ales using a mix of traditional and modern brewing methods. The beer itself, Raider, is a Pilsner Lager; classic and refreshing with malty sweetness coupled with a crisp cool finish – and it’s 100 per cent Vegan.

Dal Dhillon said of the announcement: "We're thrilled to be partnering with the Paddy Power Kabaddi World Cup 2025 and to be brewing the official beer for the event, which we're welcoming in the UK for the first time! As a home-grown business with deep roots in the community, supporting local initiatives has always been one of our core values. We're delighted to be uniting Coventry with the World Cup, to celebrate the rich cultural background both the city and the event have to offer.

The Paddy Power Kabaddi World Cup 2025 is hosted as a joint venture between World Kabaddi, England Kabaddi Association, the British Kabaddi League, West Midlands Combined Authority, the four hosting local authorities of Wolverhampton, Coventry, Birmingham and Walsall and the University of Wolverhampton. The championship will take place in venues across the region between 17th and 23rd March. The tournament is supported by £500,000 of funding support from the UK Government’s Commonwealth Games Legacy Enhancement Fund and by the championship’s title sponsor Paddy Power. The World Cup will also work with charity partner, Sporting Equals, to accelerate the charity’s goal of promoting community cohesion and eradicate racism in sport.

The Paddy Power Kabaddi World Cup 2025 official beer is now available to pre-order. The beer will also be available to VIP hospitality guests for the duration of the championships. Pre-order yours now at dhillonsbrewery.com/shop.

Magnum Tonic Wine standardises labels for UK and Jamaica

Magnum Tonic Wine updates its packaging with a unified label design for the UK and Jamaica

Magnum Tonic Wine standardises labels for UK and Jamaica

Magnum Tonic Wine has unveiled a unified label design across the UK this week, with Jamaica closely behind in April, reinforcing its authenticity as a product of Jamaica and ensuring a consistent consumer experience.

While Magnum Tonic Wine has always delivered the same liquid across both markets, the packaging update standardises the brand’s identity, addressing any consumer misconceptions about product differences.

Keep ReadingShow less
Six Indian women breaking boundaries in UK drinks market

Six Indian women breaking boundaries in UK drinks market

Maharaja Drinks

Maharaja Drinks celebrates six Indian women breaking boundaries in UK drinks market

Maharaja Drinks is celebrating International Women's Day by acknowledging six incredibly talented Indian women in the wine, spirits, and non-alcoholic drinks industry who are paving the way for Indian craft drinks in the UK drinks market.

The spirits and wine industry has traditionally been male-dominated. However, in recent years there has been a flurry of women-led drinks businesses and enterprises pioneering new, emerging global female talent. Maharaja Drinks would like to introduce six of these fearless women.

Keep ReadingShow less