Premium vodka-based RTD brand Four Loko has released its new limited edition flavour, Black, which consists of a surprisingly green serve.
With notes of kiwi and an ABV of 8.4 per cent, Four Loko Black delivers a fresh and fruity blast to “excite the senses”, while the striking black and green can delivers high on-shelf visibility to help maximise sales and encourage shoppers to the fixture.
“With the festive season now upon us, this is the perfect time for consumers to get their hands on this limited edition release and embrace the season with an exciting new taste sensation,” said Clark McIlroy, Managing Director of Four Loko distributor Red Star Brands.
Four Loko Black is now available in 440ml cans, RRP £3.49, for a limited time only. Sales support focusing on the new ‘Party in a Can’ campaign includes a range of in-store POS material featuring shelf barkers, wobblers and digital aisle fins, as well as high-profile social media and influencer campaigns.
“We know that NPD drives consumer interest in the RTD category so we’re excited to add some more vibrant colour in the run-up to Christmas,” added McIlroy. “Dark Berry Burst launched in May 2024 and is now the number two fastest-selling SKU behind Four Loko White, so we have high hopes for Black.
“The fact that premium priced RTDs have grown faster than any other segment in the last two years means that there are some great opportunities out there for retailers to capitalise on this popularity.”
The launch of Four Loko Black is being supported by the “Party in a Can” campaign, designed to engage the brand’s target Gen Z audience through multiple platforms and social media channels. The campaign encourages consumers to share their #FourLokoMoments – authentic, fun experiences where Four Loko is part of the celebration. This user-generated content approach will help create organic brand ambassadors, showcasing real-life enjoyment of Four Loko and highlighting the spirit of #PartyInACan.
Selected entrants will have the chance to receive exclusive merchandise and become part of Four Loko’s brand story. To further support the launch, Four Loko has also partnered with Snappy Shopper in Scotland for Black Friday promotions, offering exclusive deals on For Loko Black during the festive season.
“The idea is to bring to life the brand’s authentic, bold positioning while driving deeper connections through social engagement,” added McIlroy. “This exciting campaign is anchored by out-of-home executions and influencer content that complement these consumer-driven stories.”
Four Loko’s premium vodka-based, caffeine-free RTDs are all available in 440ml cans. The launch of Four Loko Black brings the total range available to 10 flavours; other variants include Pink Melon, Dark Berry Burst, White, Strawberry Lemonade, Tropical, Blue, Fruit Punch, Gold and Tutti Frutti (all 8.4 per cent ABV).
Fresh on the heels of joining The Scottish Bee Company under a Natural Larder umbrella, adult soft drinks evangelist Nuisance Drinks is putting the final touches to a New Year launch of Damson & Dandelion tonic, which will become the latest addition to an exquisitely branded range of low-calorie botanical brews that include: Bramble & Rosemary, Nettle & Elderflower, Pink Grapefruit & Basil, Rhubarb & Ginger and Mint, Chilli and Cucumber.
Born at the height of the Pandemic back in 2020, Nuisance Drinks is an ambitious adult soft drinks business, initially born from the foraging exploits of entrepreneur Hugo Morrisey, who first set out to re-create his mother’s celebrated nettle cordial.
The instant popularity of his quirky brew within the UK’s forward-thinking farmer’s markets convinced Morrisey that there was real potential for a far-reaching range of ambitious flavour marriage soft drinks that paired familiar, everyday flavours with more historically forgotten, left-field ingredients.
Morrisey could see the scope to champion a range of beautifully balanced nostalgic flavours that harked back to simpler times.
“I knew from the outset that I wanted to create a range of clean-deck, low-calorie (less than 50 calories) adult soft drinks with clear sustainable convictions that could be drunk either straight from the can or as the perfect mixer with vodka or gin. In each instance the vision was to blend deliciously distinct everyday flavours with some of the British countryside’s unceremoniously shunned shrubbery,” Morrisey said.
Damson & Dandelion Tonic pairs the light, bitter twang with a hint of sweetness associated with dandelions with the sharp, astringent taste of damsons, tapping into the hot trend of ‘new-stalgia,’ which revisits comforting classics in a cooler, more modern way.
Coca-Cola Europacific Partners (CCEP) has launched a new initiative called ‘Local Moments of Joy’, giving independent and convenience retailers the chance to win a share of £48,000 ahead of the festive season to help make Christmas extra special for their customers and local area.
Live from Monday (18 November), independent convenience retailers must be registered on My.CCEP.com to enter the daily free prize draw. Each of the 12 randomly selected daily winners will receive £1,000 to thank them for their support in 2024.
The competition closes on 29 November, with winners contacted the day after each draw. More information and full terms and conditions are available on My.CCEP.com.
A further 12 lucky winners can claim up to £10,000, as part of a share of £36,000, to donate to a nominated registered local charity or good cause of their choice.
“For decades, the Coca-Cola brand has united people during memorable seasonal moments and become synonymous with Christmas. Convenience retailers embody that spirit – they are at the heart of their communities all year round, supporting local causes and creating welcoming spaces for everyone,” Ruth Fawcett, convenience & wholesale associate director at CCEP GB, said.
“With ‘Local Moments of Joy’ we want to celebrate and reward their generosity by helping them spread a little extra holiday magic this season. This fund allows retailers to make Christmas even more special, whether through charitable donations or putting on events. We can’t wait to see the joy they bring to their communities this Christmas.”
The new ‘Local Moments of Joy’ community giveaway runs alongside the return of Coca-Cola’s iconic Christmas marketing activity which launches later this month.
Retailers will also be able to access festive Coca-Cola branded point of sale materials from My.CCEP.com.
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A view of Zoa Energy Drinks during the Food Network New York City Wine & Food Festival on October 14, 2023 in New York City
Molson Coors Beverage Company on Thursday announced that it is taking a majority ownership stake in Zoa, the better-for-you energy brand co-founded by Dwayne ‘The Rock’ Johnson, Dany Garcia, Dave Rienzi and John Shulman.
Molson Coors said taking a majority stake will allow it to lead the entirety of Zoa’s marketing, retail and direct-to-consumer sales and development. The deal represents one piece of Molson Coors’ strategic ambition to expand its total beverage portfolio.
Molson Coors and Zoa first struck a partnership when the brand launched in 2021, and Molson Coors increased its stake in Zoa last September while also assuming a presence on Zoa’s board of directors.
“We’re building a winning portfolio that offers consumers choices across a wide range of occasions, and non-alc is a key part of that strategy,” said Molson Coors chief commercial officer Michelle St. Jacques.
“Zoa opens the door for us to participate in more parts of the day and incremental opportunities beyond our core business. We’ve built a strong foundation with Zoa over the past three years and we see a ton of opportunity for this brand to achieve its next stage of growth and scale.”
Zoa boasts a repeat purchase rate of 50 per cent and attracts new consumers to the energy category, with 30 per cent of Zoa buyers new to this space. The brand’s direct-to-consumer business is also a significant driver of sales and consumer visibility, including the brand’s position as a top 10 energy drink brand on Amazon.
As Zoa enters its next phase, Johnson will remain a visible face of the brand through the ‘Big Dwayne Energy’ campaign, social media amplification and more.
“Since day one, Molson Coors has shared our passion for Zoa Energy, and as a partner, they’ve been pivotal to bringing new consumers into the energy space with Zoa and keeping them coming back,” said Johnson.
“Zoa is all about crafting drinks that help our loyal and growing consumers show up as their best selves every day, and Molson Coors’ commitment to the brand will give it an enormous amount of firepower in the next phase of growth.”
The annual Coca-Cola Christmas Truck Tour is back, bringing the magic of the season to towns and cities across Great Britain
This year, the Coca-Cola Truck Tour focuses on the ambition to make kindness travel. Echoing the wider Coca-Cola Christmas campaign message, “The World Needs More Santas”, the tour will encourage visitors to embrace their inner Santa and share an act of kindness with others during the festive season.
Promising to be bigger and better than ever before, for every person that attends the Coca-Cola Christmas Truck Tour, the equivalent of a meal will be donated on their behalf. Coca-Cola aims to donate the equivalent of up to a total of one million meals via FareShare this festive season.
“We are so grateful to Coca-Cola for their continued support for FareShare," said Kirsty Ford, Head of Fundraising at FareShare. "These invaluable donations help us get good-to-eat food to the people who need it rather than going to waste. Every day, the food we redistribute to a network of over 8,000 charities in every region helps to strengthen communities. Coca-Cola’s generous support for FareShare is instrumental in helping people affected by the cost-of-living crisis. This support means charities can unite more people through food to form connections and access essential support services. Thank you for helping FareShare make the food go further.”
This year’s Coca-Cola Christmas campaign will also see the Coca‑Cola Christmas Truck make its familiar festive appearance on TV screens in November. This year’s advert will launch with a new twist. For the first time, Coca-Cola will introduce an AI-generated interpretation of the classic advert, with a fusion of human creativity and advanced technology ushering in the start of the Christmas season.
Coca-Cola will also unveil a new festive digital AI experience, enabling people to engage in magical conversations with Santa or a snow globe avatar to create a personalised, shareable snow globe animation, based on a personal memory by scanning the QR code on a Christmas bottle or can of Coca-Cola.
Festive on-pack graphics and promotion Between 7th November and 2nd January, shoppers can enter a free prize draw via the Coca-Cola App by scanning QR codes on festive-themed cans and bottles of Coca-Cola Original Taste and Coca-Cola Zero Sugar. They will find out instantly if they’ve won one of thousands of £50 shopping vouchers*.
The limited-edition packs feature eye-catching festive designs with Santa graphics and decorations to help create a sense of Christmas magic in stores.
Convenience retailers can maximise the occasion by accessing festive Coca-Cola branded point of sale materials from My.CCEP.com now.
"Last year, soft drinks delivered its biggest ever year, with Coca-Cola the soft drink of choice for more than 10m households," said Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB.
“Coca-Cola is synonymous with Christmas thanks to the iconic campaigns and Truck Tour that consumers look forward to every year. Our new limited-edition packs and shopping voucher giveaway will help retailers build on that excitement and offer their customers a chance to win something to support with the cost of Christmas.
“Our aim is to spread Christmas spirit, and bring people together to create special Christmas celebrations at home. We’d encourage retailers to make the most of the opportunities that Christmas brings, such as by creating cross-category displays in store and using occasion led messaging at fixture, which can help double shopper engagement and increase sales.”
NEO WTR, Europe’s first ethical spring water brand to use a 100 per cent Prevented Ocean Plastic bottle, has won Best Corporate Social Responsibility (CSR) Initiative at the Zenith Global Ltd Global Water Drinks Awards 2024. The industry's only Global Water Drinks Awards took place on Wednesday 29th October 2024 during Zenith Global's 21st Global Water Drinks Congress in Frankfurt, Germany. These prestigious awards celebrate excellence and innovation across every category of the water drinks industry worldwide.
NEO WTR was born out of a simple but powerful idea - to create a bottled water brand that doesn’t contribute to the plastic crisis but actively fights against it. In a world drowning in plastic waste, particularly from the soft drinks industry, NEO WTR’s mission is to transform the way we think about bottled water and packaging.
NEO WTR doesn’t just meet the minimum requirements; it exceeds them. While UK regulations mandate that plastic bottles contain only 30 per cent recycled plastic, NEO WTR uses 100 per cent Prevented Ocean Plastic, a ground-breaking material that supports people and the planet. Each 500ml NEO WTR bottle stops 1.7 plastic bottles from entering the ocean. Each sip helps reduce the harmful effects of ocean-bound plastic, turning discarded waste into a powerful tool for environmental change.
But the brand’s impact goes beyond recycling. NEO WTR’s mission is deeply rooted in a commitment to protect our planet’s most vulnerable coastlines while supporting communities in developing countries. Plastic pollution disproportionately affects these regions, with 80-90 per of ocean plastics originating from developing countries where recycling infrastructure is limited or non-existent. NEO WTR’s partnership with Prevented Ocean Plastic ensures that plastic waste is collected responsibly while providing economic opportunities and better working conditions for local waste collectors.
For Brookfield Drinks’ Managing Director, Nigel McNally, NEO WTR isn’t just about offering an alternative - it’s about leading a transformation. “We knew we couldn’t contribute to the plastic crisis, but we wanted to do more than that. We wanted to create a product that actively works to solve the problem,” says Nigel. “Consumers deserve a sustainable option when they need bottled water on the go, and NEO WTR gives them that option - without compromising on their values or the planet.”
At NEO WTR, we’re proud to say that every 500ml bottle makes a difference. We’ve taken the first step in creating a circular economy, and we’re excited to continue leading the charge for meaningful change in the bottled drinks industry. Together, we can protect what’s irreplaceable - our oceans, our environment, and the communities most affected by plastic pollution.