Franklin & Sons, renowned for its premium soft drinks, tonics, sodas, and mixers, is expanding its award-winning portfolio with the addition of a new Apple and Pear soft drink.
A light, refreshing product with a strong flavour profile, the new launch blends crisp apple and juicy pear with sparkling water, offering a strong flavour profile that celebrates two British orchard fruits. With orchard fruits rising in popularity within carbonated soft drinks, cocktails, and mocktails, this new product caters to consumer demand for premium, authentic, and naturally crafted soft drinks.
The new product launch was driven by a 23.4 per cent year-on-year growth in apple and pear flavour variants within the category, which is currently valued at £75.8m. Pear, in particular, is seeing great momentum, with a +36.84 per cent increase in popularity, positioning it as a leading flavour according to the IFF. The growing nostalgia for orchard fruits, especially apple (+7.96 per cent) is driving this trend, with seasonality playing a key role in consumer preference, indexing towards warmer months.
With flavour innovation set to be a key driver in the soft drinks category this year, the new launch is designed for both on-trade and off-trade and provides a valuable opportunity for venues to drive trade-ups and enhance their drinks menu. The new flavour aligns with increasing consumer demand for clean-label beverages, using real fruit and free-from artificial additives, reinforcing Franklin & Son’s commitment to high-quality, natural ingredients.
This latest flavour innovation reinforces Franklin & Son’s commitment to its reputation as a pioneer of flavours since 1886, seeing the brand unveil a brand refresh to signal a major step in the next phase of its future growth, with the unveiling of its brand-new website earlier this month, designed to elevate the consumer experience and reflect its refreshed identity.
“With apple and pear’s rising popularity as a seasonal favourite, our new launch not only meets evolving consumer demand but also demonstrates Franklin & Son’s reputation for delivering innovative, high-quality beverages," said Lauren Edwards, Brand Manager at Franklin & Sons. "We’re excited to see it become a key addition to on-trade menus and retail offerings alike.
“The launch also marks a key milestone for Franklin & Sons, as we unveil our brand refresh and new website. It’s an exciting time for the business as we position ourselves for our next phase of growth, backed by our expert team and fresh new look that is underpinned by our pioneering spirit that has driven the business for over a century.”
Franklin & Son’s Apple & Pear soft drink is now available to on-trade and consumers via its brand-new website.
