Self-serve milkshake brand f’real is set to boost consumer engagement and significantly increase in-outlet awareness with a comprehensive redesign programme, rolling out before the end of the year.
Free to all current f’real stockists, the rebrand will include new visual content for existing base units, blending bar headers and protective screens. No equipment will be replaced, and every qualifying retailer will get advance notice of the rebrand team arriving in-store. Store rebrands will be centrally planned and allocated by f’real’s logistics partner, RBC.
The roll-out comes following a major refresh of f’real’s packaging this year and the launch of three new flavours: Banana, Birthday Cake and Chocolate Fudge Brownie, which all landed in an eye-catching new cup design. With a strong innovation pipeline planned for 2023 and beyond, the rebrand will also ensure f’real blenders across the UK are refreshed and ready for an influx of NPD.
“With more than 1,700 stockists across the UK, f’real has a history of helping retailers boost sales through a quick and convenient premium in-store offer," said Gemma Briant, marketing manager at f’real. "We already know that loyal shoppers seek us out in-store, and we’re confident this brand refresh will help us to drive awareness with a wider audience, as well as boosting sales overall.
“The rebrand is a further demonstration of our continuing commitment to retailers. We’re now investing to ensure each machine performs at its maximum profitability for every retailer ahead of further expanding our portfolio next year.”
