Premium self-serve milkshake brand f’real has seen a significant surge in One Stop stores installing a machine over the past six months. Thanks to the rapid roll out, around 180 sites across the UK now contain a f’real blender; a jump from just 10 at the beginning of the year.
Launching into One Stop stores in Liverpool and Portsmouth in April 2020, the beverages have been selling well ever since, with stores averaging more than 100 milkshakes per week.
One of the first One Stop f’real stockists, Sonia Wassell, Store Manager at One Stop Wiclif Way, Nuneaton said: “Word got out on a local Facebook page that we stocked f’real and we’ve seen so many new customers visit the store for the first time - it’s been crazy! Even on a cold wet day we still have people waiting to use the machine.
“The unit cleans itself so all we need to do is wipe out the outside throughout the day and keep the freezer stocked – it’s such an easy machine for staff and customers to use. I also love that the product is stored in a self-facing freezer; it means the unit always looks full and inviting.”
Sites with newly-fitted machines include Edlington, Burton Latimer and Hastings, with the One Stop property team praising the installation process and f’real’s “responsiveness and flexibility.”
Isla Owen, Senior Marketing Manager at f’real, said: “We’re delighted by f’real’s recent success with our partners at One Stop. The surge of new installs has landed just in time for summer – also known as peak f’real season! We look forward to continuing to support One Stop stores as they roll out further machines throughout this year.”
Retailers interested in finding out more about f’real can head to the dedicated trade web page at: www.frealdrinks.co.uk/retail
