Skip to content
Search
AI Powered
Latest Stories

Free Skwishee Day event to launch on Saturday

Free Skwishee Day event to launch on Saturday

Frozen fizzy drinks brand Skwishee is launching a Free Skwishee Day promotion on Saturday, 25 May.

The promotion allows customers to visit any one of the 200+ Skwishee stockists nationwide and receive a cup of Skwishee for free.


The event-driven marketing strategy of Skwishee sets it apart from its competitors, according to Raza Rehman, managing director of Skwishee, who is also a director at the Scottish convenience chain Greens Retail. Rehman emphasises that Skwishee is the only frozen drinks company to host nationwide events like Free Skwishee Day and Bring Your Own Cup Day. "We are deeply committed to increasing foot traffic in our partner stores, enhancing Skwishee’s brand visibility, and attracting new customers through the excitement generated by our national marketing efforts. With our background in retail, we understand what it takes to help our stockists stand out and become destination stores," he said.

Free Skwishee Day has become an annual event, with last year’s promotion seeing 71,000 litres of product dispensed over a 16-hour period, and one site in Chadwell, East London welcoming 1750 customers through their doors as word spread of the free drink promotion.

“There is a real buzz in the air amongst our stockists,” says David Bateman, national sales manager. “Our Brand Ambassadors are visiting all Skwishee retailers, helping to make sure they are fully prepared for the event. With this support, our stockists are now ready to enjoy the heightened footfall and additional sales that Free Skwishee Day brings”.

Skwishee’s current flavour line-up includes Frozen Raspberry, Mad Mango, and Redberrylicious, with a host of new flavours launching later this year.

More for you

Vozol launches two new open-system vape products

Vozol launches two new open-system vape products

Chinese vape firm Vozol has announced the launch of two new open-system products in the UK and European markets in December.

Ace Max is specially crafted for those who seek top-tier quality and a premium vaping experience. Made from high-quality zinc alloy, similar to the materials used in Louis Vuitton accessories, it seamlessly combines durability with luxury.

Keep ReadingShow less
royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less