Frozen fizzy drinks brand Skwishee is launching a Free Skwishee Day promotion on Saturday, 25 May.
The promotion allows customers to visit any one of the 200+ Skwishee stockists nationwide and receive a cup of Skwishee for free.
The event-driven marketing strategy of Skwishee sets it apart from its competitors, according to Raza Rehman, managing director of Skwishee, who is also a director at the Scottish convenience chain Greens Retail. Rehman emphasises that Skwishee is the only frozen drinks company to host nationwide events like Free Skwishee Day and Bring Your Own Cup Day. "We are deeply committed to increasing foot traffic in our partner stores, enhancing Skwishee’s brand visibility, and attracting new customers through the excitement generated by our national marketing efforts. With our background in retail, we understand what it takes to help our stockists stand out and become destination stores," he said.
Free Skwishee Day has become an annual event, with last year’s promotion seeing 71,000 litres of product dispensed over a 16-hour period, and one site in Chadwell, East London welcoming 1750 customers through their doors as word spread of the free drink promotion.
“There is a real buzz in the air amongst our stockists,” says David Bateman, national sales manager. “Our Brand Ambassadors are visiting all Skwishee retailers, helping to make sure they are fully prepared for the event. With this support, our stockists are now ready to enjoy the heightened footfall and additional sales that Free Skwishee Day brings”.
Skwishee’s current flavour line-up includes Frozen Raspberry, Mad Mango, and Redberrylicious, with a host of new flavours launching later this year.
