Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

French brand St Michel launches Choco Cakes range in UK  

French brand St Michel launches Choco Cakes range in UK  
Kiran Paul
By Kiran PaulApr 16, 2024
Kiran Paul
See Full Bio

St. Michel, France’s leading cake and biscuit brand, has introduced its popular Choco Cakes range in the UK.

Made in France using French wheat and cage-free eggs this innovative collection of fun-shaped cakes is made from tasty combinations of soft sponge, airy biscuits, chocolate mousse and smooth milk chocolate. The range has no palm oil or artificial preservatives.

Theo Chaineau, St Michel international marketing manager, describes the launch “as the first of many innovations St Michel is planning for the UK market this year.”

“We believe the UK is a prime market for us, not simply for the St Michel range which is a market leader in France but also for the increasingly popular cakes and biscuits range under our Bonne Maman brand,” he continued.

Each of the Choco Muffin, Choco Waffle, Choco Donut and Choco Burger packs carry six individually foil-wrapped cakes at an RRP of £2.00 per pack.

Further introductions are expected late Spring and into the Autumn.

st michel

Related News

KP Snacks launches Bank Of McCoy’s prize promo
Product News

KP Snacks launches Bank Of McCoy’s prize promo

More for you

Starbucks Caramel Macchiato Chilled Coffee

Starbucks expands RTD range with three new launches

Starbucks has expanded its ready-to-drink (RTD) range with three new launches that deliver indulgence, convenience, and variety for every coffee lover.

The popular Starbucks Chilled Classics range is getting a refresh with two new tasty beverages, for those that prefer plant-based alternatives. The Oat Based Cappuccino and Oat Based Caramel Macchiato mean there are now more ways for coffee-lovers to enjoy their favourite Starbucks drinks than ever before.

Keep ReadingShow less
Urban Eat. launches limited-edition fusion flavours with street food range

Urban Eat. launches limited-edition fusion flavours with street food range

Food-to-go brand Urban Eat. has launched “Urban Street”, a regularly-refreshed range of limited-edition products in street-food inspired, global flavours. The first three NPD will land in chillers across the UK on 22 January and will be available across the quarter – or until stocks run out.

Tapping into highly sought-after “limited time only” releases – which marked one of the biggest footfall drivers in the food-to-go category in 2024 for its exclusivity and ability to spark feelings of FOMO, the new trio kicks off a pipeline of Urban Street products launching every quarter in 2025, all available for just three months at a time.

Keep ReadingShow less
Bells of Lazonby launch free-from ‘We Love Cake’ chocolate orange slices

Bells of Lazonby launch free-from ‘We Love Cake’ chocolate orange slices

Cumbrian bakery Bells of Lazonby is adding a chocolate orange variant to its free-from “We Love Cake” range.

We Love Cake’s “Squeeze the Day” Chocolate Orange Cake slices are gluten, wheat and milk free, packed with a zesty orange flavoured jam and topped with a decadent layer of dark chocolate.

Keep ReadingShow less
'All Dressed Up’ celebrates wider UK distribution, NPD

'All Dressed Up’ celebrates wider UK distribution, NPD

All Dressed Up has announced wider availability of its range of natural dressings to independents, having confirmed a duo of new wholesale wins with Cotswold Fayre & Diverse Fine Foods, which will list the full range, extended by a new Spicy Harissa, from mid-January. Along with a thriving e-commerce shop, the brand is also available in stores and across more than 100 farm shops.

All Dressed Up offers a range of four flavourful dressings that can be used every day to elevate simple ingredients and make cooking more delicious, simple and fun. Not solely for salads, the dressings offer a quick and easy way to enhance everyday dishes. Using all natural ingredients, and never, UHPFs, the range is free from refined sugar, gluten and dairy. The dressings come in an easy to squeeze bottle format.

Keep ReadingShow less
Soreen expands Lift Bar range with new Apple & Mango flavour

Soreen expands Lift Bar range with new Apple & Mango flavour

Leading healthy cake brand Soreen has added Apple & Mango to its popular soft-baked Lift Bar range.

The latest addition to Soreen's non-HFSS portfolio, responds to consumer research highlighting 72 per cent of shoppers would prefer fruity flavoured Lift Bars for a mid-morning boost.

Keep ReadingShow less