Fri-Jado focusing on sales success with new appointment

Following a year of positive growth, Fri-Jado has announced the expansion of its UK team with the appointment of Sanita Rani as UK Business Development Manager. The appointment further develops the existing sales team as Fri-Jado seeks to work in increased collaboration with both retail and food-to-go customers nationwide.

In previous roles, Sanita worked for several leading customer-centric brands, including Stella Artois, Heineken and BMW. Bringing with her a commitment to developing engaging customer relationships, as well as many years’ experience in identifying customer needs and relevant solutions, Sanita is looking forward to meeting contacts old and new, as well as working with the team at Fri-Jado. As UK Business Development Manager, Sanita will play a key role in the business as the team seeks to further support the distributor market, as well as the chain and group accounts and contract catering opportunities for Fri-Jado across the whole country.

Known around the world for supplying state-of-the-art hot and cold food display equipment and rotisserie ovens, Fri-Jado combines innovation, quality, flexibility, and design to deliver market-leading appliances to the food-to-go and convenience sectors including the recently launched MTT range.

“It’s hugely exciting to be joining the Fri-Jado team," said Sanita. "The business has a longstanding reputation for not only offering a first-class product portfolio but also for exemplary after-sales support, as well as a creative and collaborative culture with an emphasis on making sure we identify – and solve – the challenges our customers are facing in their everyday business. I’m really looking forward to getting out into the market to listen to customers and take the pulse of the market. Our range can help everyone from campus secondary sites to high street convenience and everywhere in between. I can’t wait to share the Fri-Jado story more widely nationwide."

For a company like Fri-Jado, it was important for the Business Development appointment to have relevant and timely experience, as Sales Director Gary Thacker explained:

“The UK Business Development role is critical both to our business today and for our plans as we look ahead. Sanita’s experience immediately felt aligned with our vision for the future of the team and the wider business. Her experience with branded customer propositions will be a huge asset as we expand into a wider range of sectors. Here at Fri-Jado, we have an incredible portfolio of industry leading products, bringing some of the most innovative technology to market, and we’re aiming to broaden our scope to tell as much of the market about it as possible. Sanita’s skills and experience will be key in telling the Fri-Jado story to as wide an audience as possible as we move forward.