Frighteningly good: Apothic celebrates success at Halloween

Halloween has become a thrilling occasion for wine lovers, and Apothic, the premium red wine brand from Californian, is leading the charge as the perfect pairing for spooky celebrations. Mark Stammers, Senior Sales Director at E&J Gallo Winery, explains why Halloween is one of the brand’s most significant sales periods:

“After Easter and Christmas, Apothic’s third biggest selling week of the year is the week leading into Halloween. Apothic’s darker branding and aesthetic naturally lends itself to the holiday, and consumers have made Apothic’s red wines their must-have over Halloween.”

Apothic has built a reputation from its bold, smooth wines. Apothic red, which was awarded a Gold Medal at the Mundus Vini Spring Tasting 2022, remains a favourite for its rich flavour profile. Similarly, Apothic Cab has quickly risen to become a Top four premium Cabernet Sauvignon in the UK, cementing the brand’s foothold in the wine sector.

In 2023, Apothic expanded its portfolio with the introduction of Apothic Merlot, available in Tesco nationwide, strengthening the brand’s diverse offering.

As Halloween approaches, wine drinkers can embrace the signature smoothness of Apothic wines, making it the ultimate treat for the holiday.

Apothic Merlot 13.5%
RRP £10.50
Daringly different, Apothic Merlot reveals vanilla and coconut notes from oak aging. Its generous tannins deliver a velvety mouthfeel and long, lingering finish. Ideal for a spooky autumnal dinner, it pairs beautifully with lightly spiced grilled poultry, tangy blue cheeses and earthy mushrooms.

Apothic Red, 13.5%
RRP £10.50
A true crowd-pleaser, Apothic Red is bursting with bold flavours of dark fruits like blueberries and blackberries, with subtle hints of spice. Aromas of black cherry and plum add depth to this more-ish wine. Cosy up by the fire with this red alongside a honey-glazed baked camembert, juicy figs, or favourite pizza.

Apothic Cab, 13.5%
RRP £10.50
Silky and elegant, Apothic Cab offers flavours of blueberry, blackberry jam, and dark plum, with soft tannins for a rich mouthfeel. Cherry and dark fruit notes, with a touch of spice, make this the perfect companion for a cheeseboard with sticky chutneys and ripe figs.