Frosty Jack’s releases ‘Alternative Culinary Guide’ in new fun campaign

Following the successful launch of the first-ever Frosty Jack’s TV advert, Aston Manor Cider is continuing to Crack Open the Unexpected with an exciting Alternative Culinary Guide, promoting some of the best fast-food joints in Birmingham.

To tie in with ‘Freshers Week’ and support university students throughout first year as they get to grips with Birmingham, The Frosty Jack’s Alternative Culinary Guide has launched to give the lowdown on the most popular eateries in the city.

From late-night pit stops, to post lecture fry-ups, Frosty Jack’s is giving freshers the best insight into their new digs and sharing the really important information most students truly crave, the best and cheapest places to get some grub.

To inject some fun and personality into the Alternative Culinary Guide, the Frosty Jack’s campaign sees the return of the world’s “most famous” Z-list celebrity hands model – Hans Handerson. Following on from his grand unveiling in the Aston Manor Cider brand’s first-ever TV advert, Hans has taken a tour of Birmingham, to award three very special eateries the real seal of Frosty Jack’s approval, by awarding them with ‘The Golden Can’.

“The vision behind our Alternative Culinary Guide was not only to disrupt the status quo and poke fun at the Michelin guides of this world, but to also pass those savings onto the person who matters most, our loyal customers,” Grace Anthony, brand marketing manager at Aston Manor Cider, explained.

“Frosty Jack’s represents inclusion and affordability because we believe that everyone deserves a great refreshing cider. So as part of this, we wanted to shine a light on some of the city’s fantastic eateries that may not always get the love that they deserve – and what better way that showing Birmingham’s latest bout of students, the top-notch spots for some late-night grub.”

The Frosty Jack’s Alternative Culinary Guide has launched online here. The campaign will also feature on YouTube, social media platforms (Instagram and Facebook), and in out of home locations including Birmingham New Street.

One of the largest convenience cider brands in the UK, Frosty Jack’s is a refreshingly crisp sparkling cider made from the juice of bittersweet and culinary apples.