Fruit-tella unveils two new multi-pack formats

The formula for the perfect summer’s day family snack? Refreshing, fruity and share-able are a must. Luckily for consumers and retailers across the UK, the new launches from Fruit-tella tick all the boxes!

The top 10 candy brand has unveiled two multi-pack formats of its best-selling Summer Fruits – the fastest growing Fruit-tella product in 2024 – and Berries and Cherry sticks. Designed with consumer convenience in mind, the packs of four are ideal to keep as an adventure-ready cupboard stash, or for popping in a rucksack before a few days away.

Both packs are bursting with real fruit juice and contain only natural colourings and flavours. With each chew individually wrapped, they’re a perfect, hygienic treat that promotes portion control, as well as being vegan, dairy, gluten and nut free.

“Whether it’s a long car journey or a fun day in the fresh air, it’s crucial to have delicious, high-quality treats that can be enjoyed by the whole family to hand!" said Victoria Gibson, Junior Brand Manager at Fruit-tella. "We know our Sticks are a firm favourite and with our new multi-pack formats, we’re making it even easier for families to enjoy their beloved chews wherever they go.

“Our new multi-packs bring convenience and quality together and retailers can prepare for summer experiences bursting with joy with Fruit-tella!”