Skip to content
Search
AI Powered
Latest Stories

Fruittella Summer Fruits now bursting with extra flavour

Fruittella Summer Fruits now bursting with extra flavour

Leading confectionery manufacturer Perfetti Van Melle (PVM) has given a juicy boost to its Fruittella range, adding the ever-popular blackberry flavour to its relaunched Summer Fruits sticks and sharing bags lines.

Available to all retail and wholesale outlets now, the new Summer Fruits range is bursting with the tang of real fruit juice and now includes Strawberry, Orange, Lemon and Blackberry, giving consumers a refreshing taste of summer that they can enjoy all year round.


PVM’s research shows Strawberry is still the most popular among consumers, accounting for 70 per cent of sales, but Blackberry is the public’s second favourite flavour and brings extra appeal. By adding Blackberry to the feast of flavours Summer Fruits offers, PVM is hoping to build on the 24.4 per cent growth in sales Fruittella singles achieved in the last 12 weeks and strengthen Summer Fruits’ position as the number-two favourite stick behind Strawberry.

Like all Fruittella chews, Summer Fruits are made from real fruit juice, include natural colourings and flavours and with coconut oil instead of palm oil. They are also individually wrapped, helping promote hygiene – particularly important in light of the Covid-19 pandemic – and giving parents and carers more control over portions.

The new Summer Fruits range comes in sticks and will also be available in the Favourites Multipack format which experienced 18.8 per cent growth in the last three months, adding variety to a range that is already worth £2m.

More for you

JET PoS

JET launches its biggest promotion offering Toyota Yaris Cross

Leading fuel brand JET has launched its biggest national promotion to date - Pump Up To 70 - with a chance to win a Toyota Yaris Cross Hybrid worth £26,000.

To enter the prize draw, part of JET’s 70th anniversary celebrations, JET customers simply have to fill their vehicle and stop fuelling at a price ending in £0.70 (e.g. £23.70). They then need to take a photo showing the price on the pump display, post it to their Instagram story and tag @JETLocalUK.

Keep ReadingShow less
Arla expands yogurt range with three new launches

Arla expands yogurt range with three new launches

Arla Foods has launched three new branded yogurt products, signalling its ambition to invest and grow its yogurts portfolio.

The new products include Arla LactoFREE natural yogurt (400g), Arla Skyr Whipped (128g) – in three flavours – and Arla Protein yogurt, in a larger pot (450g)

Keep ReadingShow less
Four Loko unveils limited-edition black NPD

Four Loko unveils limited-edition black NPD

Premium vodka-based RTD brand Four Loko has released its new limited edition flavour, Black, which consists of a surprisingly green serve.

With notes of kiwi and an ABV of 8.4 per cent, Four Loko Black delivers a fresh and fruity blast to “excite the senses”, while the striking black and green can delivers high on-shelf visibility to help maximise sales and encourage shoppers to the fixture.

Keep ReadingShow less
Tap into growing demand for natural ingredients with Itac

Tap into growing demand for natural ingredients with Itac

The UK market has seen volumes up five per cent for nuts and 3.4 per cent for dried fruits as consumers become increasingly aware of the potentially negative impact of ultra-processed foods and seek out healthier baking and snacking options, including dried fruits and nuts.

Itac’s comprehensive range offers premium quality nuts and dried fruits ideal for home baking in the run-up to Christmas, and for those looking to take part in Veganuary in the new year. Available in large pack sizes from 350-900g, they not only make the perfect baking and cooking ingredient, they are also ideal for larger family snacking and entertaining.

Keep ReadingShow less
Mangrove Global brings Osborne’s Spanish spirits portfolio to UK

Mangrove Global brings Osborne’s Spanish spirits portfolio to UK

Mangrove Global welcomes a range of Spanish spirits to its award-winning portfolio, as it takes on the UK distribution for Spanish spirits group, Osborne. Mangrove will add four brandies to its range along with a gin*.

Osborne, which is based in El Puerto de Santa Maria in the Cádiz region of Spain, represents the best of Spanish produce, including its stellar collection of Spanish spirits. Mangrove will take on the distribution of all spirits available in the UK, building on the foundations already completed by previous distributor.

Keep ReadingShow less