Skip to content
Search
AI Powered
Latest Stories

Fruity new lemonades from Barr to drive incremental fizzy sales

Fruity new lemonades from Barr to drive incremental fizzy sales

Barr Soft Drinks is set to add incremental summer sales to the soft drinks category with the launch of its latest innovation, Barr Fruity Lemonades.

The new sub-range, Barr Fruity Lemonades, has been created to meet the needs of Gen Z shoppers, who are the heaviest soft drinks consumers. Barr Fruity Lemonade Cherry and Fruity Lemonade Blue will be available from June this year, across all channels: impulse, convenience, cash and carry/wholesale.


“Barr is currently the fastest growing brand in OFCand is well known for its wide range of tasty and enticing flavours. With flavoured carbonates acting as the perfect entry point into the soft drinks category, new product innovation is key for retailers looking to drive incremental sales,” said Adrian Troy, Marketing Director at Barr Soft Drinks.

“Barr Fruity Lemonades offers shoppers something really quite different, blending big, full on fruit flavours with a refreshing lemonade finish.”

In consumer research with 12-24 year olds, both new flavours performed extremely well. Over 85 per cent said they would buy it again and 77 per cent of non-Barr drinkers confirmed intent to purchase.

“We are launching this exciting NPD alongside an exciting range of POS across all channels. Retailers should stock up on both flavours and make use of this eye-catching POS to grab shoppers’ attention and encourage impulse sales throughout the summer months, a key sales period for soft drinks,” added Adrian.

WHEN: June 2022

PACK FORMATS: 500ml PET

PRICING: RRP 89p

OUTERS: 500ml x 12

More for you

Seabrook Fire Eaters

Seabrook launches price marked pack for Fire Eaters

Seabrook Crisps has unveiled a new price marked pack for the popular Fire Eaters.

Part of Seabrook’s Loaded sharing range, Fire Eaters Smokehouse Cayenne and Trinidad Scorpion Chilli flavours are now available in a 65g bag with a price mark of £1.25.

Keep ReadingShow less
Cox & Co.

Cox & Co. hits sweet spot with new flavour

Luxury chocolate brand Cox & Co. is targeting dark chocolate lovers with its brand new Blood Orange Crunch bar, crafted from 60 per cent single-origin Colombian cacao.

With almost two-thirds of chocolate buyers enjoying two or more flavours in a chocolate bar, it’s easy to see why Cox & Co.’s flavour combinations of velvety rich dark chocolate and delicious superfoods are so popular and its latest addition to the range is sure to be no different.

Keep ReadingShow less
Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Tapping into “new-stalgia” (an anticipated hot food trend in 2025), Gnaw has been working tirelessly to rethink Great British puddings by creating a number of “Hug in a Mug” classics (Crème Brulée, Bakewell Tart, Sticky Toffee Pud) in conjunction with an impressive “pudfolio” of dessert-flavoured bars: New York Cheesecake, Christmas Pudding, Banoffee Pie and Sticky Toffee Pudding.

Desserts may prove divisive. For many the last course will always be a fitting finale to a great meal spent with friends of family, enticing comfort food that offers a nostalgic peek into happy custard drenched, ice cream topped memories from yesteryear. For others, desserts are an unwitting dalliance with guilt-filled soft sponges, buttery pastry, seductively sweet fillings, crumbly toppings, sticky sauces …

Keep ReadingShow less
Nuisance Drinks

Nuisance Drinks expands range with new Damson & Dandelion tonic

Fresh on the heels of joining The Scottish Bee Company under a Natural Larder umbrella, adult soft drinks evangelist Nuisance Drinks is putting the final touches to a New Year launch of Damson & Dandelion tonic, which will become the latest addition to an exquisitely branded range of low-calorie botanical brews that include: Bramble & Rosemary, Nettle & Elderflower, Pink Grapefruit & Basil, Rhubarb & Ginger and Mint, Chilli and Cucumber.

Born at the height of the Pandemic back in 2020, Nuisance Drinks is an ambitious adult soft drinks business, initially born from the foraging exploits of entrepreneur Hugo Morrisey, who first set out to re-create his mother’s celebrated nettle cordial.

Keep ReadingShow less
Pizza Pie

Wall’s Pastry unveils Deep Dish Pizza Pie

Leading sausage roll brand Wall’s has introduced a brand-new format to the hot pie fixture with the launch of its Deep Dish Pizza Pies, as it aims to add variety and attract younger consumers and families to the chilled savoury pastry category.

The new range is a unique hybrid of a pie and a deep-dish pizza, available in two classic recipes: Three Cheese and Pepperoni (both 150g, RRP £2). Both are now available across the convenience channel, along with Asda.

Keep ReadingShow less