RTD brand Funkin Cocktails is shaking up the industry with a vibrant new addition to its bestselling nitro cocktails offering. Introducing, Funkin Cocktails Apple Sour Martini.
As Gen Z gravitates towards eye-catching colours and bold fruit flavours in their drink choices, and apple soars in popularity, growing a third across the soft drinks category in the last year , the launch taps into the flavour trend set to soar this summer, allowing retailers to cash in on the booming RTD category that has grown 11 per cent since last year.
With half of all cocktail serves containing vodka and the martini format continuing to dominate the scene making up a fifth of all cocktails, there is also a rising demand for drinks with a citrus flavour profile, with apple experiencing a large growth (+four per cent) over the last year.
The Funkin Cocktails Apple Sour Martini puts a fresh twist on the classic fruit flavour, infused with nitrogen for an irresistibly smooth, velvety texture and a perfect pour – just in time for the warmer months.
“Funkin is always creating new trend-flavours that lead the way and tap into the tastes of today’s drinkers," said Funkin Cocktails’ Head of Brand, Ashley Birch-Ruffell. "Consumers are looking for bold, innovative flavours – and that’s exactly what our new Apple Sour Martini delivers.
“With the flavour apple soaring in popularity, perhaps thanks to last year’s Brat summer, we saw the perfect opportunity to introduce a fresh, exciting cocktail, that we know Gen Z drinkers will love – just in time to welcome spring and the warmer weather.”
Funkin Cocktails Apple Sour Martini (5% ABV, 200ml, RRP: £2.25) will be available nationwide from wholesalers including Bestway, Booker and Parfetts.
