Funkin Cocktails is refreshing its premium, higher ABV Double Shot range, with a bold new design as it continues to shake up the cocktail category.
Celebrating its 25th anniversary this year, Funkin Cocktails has updated the Double Shot cans to enhance appeal with consumers and further tap into the growing demand for more premium RTD cocktails. The refreshed design also further distinguishes the Double Shot range from the brand’s bestselling Nitro cocktail offerings.
A refined colour palette and luxury design cues, including embossing, debossing, and foiling, add a tactile element to heighten the enjoyment of the cocktail experience. The label also features the 14 per cent ABV more prominently to highlight the bar-strength quality to ensure clear positioning to cocktail lovers.
The packaging has also been thoughtfully adjusted with a lowered SRP front lip of 2cm, ensuring that the product name, ABV, and flavour are all clearly visible on shelf to increase awareness and purchase.
“This packaging refresh is not just about aesthetics; it’s about aligning our product with the evolving expectations of today’s consumers,” said Ben Anderson, Funkin Cocktails' Marketing Director.
“We’ve focused on creating a design, informed by insights to cater to this audience and set us apart in a crowded market. This means a premium, gender-neutral offering, to appeal to a discerning audience who values quality and sophistication in their drink choices.
“We know that shoppers are increasingly looking for bar-quality experiences at home, and the enhanced visibility of key product details like the 14 per cent ABV ensures this is clear at first glance so they know to expect an elevated cocktail experience.
“Our distinct flavours – Pineapple Daiquiri and Passion Fruit Margarita – continue to tap into this audience too, as twists on classic serves are increasingly popular, especially for those looking to impress when hosting friends and family.”
With RTD cocktail consumption at an all-time high, worth £129 million and up 20.3 per cent YOY, Funkin Cocktails Double Shot range is perfectly positioned to capture the attention of consumers, particularly during the festive period when shoppers are willing to trade up.
Funkin Cocktails’ Double Shot range, featuring Passion Fruit Margarita and Pineapple Daiquiri (both 140ml, £3.50), will be rolling out over the coming months.
