Cocktail brand and creator of the Nitro Passion Fruit Martini, Funkin Cocktails, is set to disrupt the summer beverage scene once again with the launch of a bold new flavour: Blue Raspberry Martini.
Funkin unveils its Blue Raspberry Martini Nitro Can following a stellar year marked by 12 per cent growth and a valuation of over £24M for the brand’s expansive RTD Cocktail portfolio. The launch will be supported by the brand’s biggest ever new product launch advertising campaign.
This latest innovation aims to leverage the success of Funkin ’s existing Nitro Can offering by tapping into emerging trends and the surging appeal of blue raspberry amongst Gen Z consumers, presenting a playful and exciting addition that promises to be the life and soul of every party.
In response to the Gen Z demand for bold flavours, this latest creation combines vodka with the sweet and nostalgic burst of blue raspberry. Complete with Funkin's signature nitrogen infusion to ensure a velvety texture and smooth head, Blue Raspberry Martini promises the bar-quality experience of a freshly shaken cocktail, whether enjoyed at home or on the go.
“Since the launch of our award winning Nitro Can Cocktail range in 2019, we’ve been on a mission to redefine the ready-to-drink category, setting new standards for bar-quality products,” explains Ben Anderson, Funkin's Marketing Director.
“Shoppers’ thirst for Funkin ’s Nitro Can Cocktails signals a clear demand for flavourful innovation, so staying ahead of the curve is crucial. The addition of Blue Raspberry Martini to our Nitro portfolio confirms Funkin's commitment to fuelling category growth by delivering unique and enjoyable drinking experiences tailored to diverse demographics.
“Having mastered the classics and ventured into alcohol-free territory, we’re now unleashing a bold blast from the past that embodies our dedication and industry know-how, opening up exciting opportunities for retailers to tap into the ever evolving Gen-Z trends by serving up a nostalgic journey with a modern twist.”
Funkin Cocktails’ existing range of Nitro Cans features include Passion Fruit Martini, sales of which topped 3.5 million cans in 2023.
Funkin Cocktails’ new Blue Raspberry Martini Can (5% ABV, 200ml, RRP: £2.20) will launch into retailers and impulse channels with a PMP (5% ABV, 200ml, RRP: £2.19) over the coming weeks.
