Mars Chocolate, Drinks and Treats (MCD&T) has given its Galaxy Milk Drink range a packaging makeover to bring the products in-line with the look and feel of Galaxy confectionery.
The Galaxy Milk Drinks bottles will also switch from a traditional sports cap to a flat cap from April, following consumer feedback which revealed that more than seven out of ten (73 per cent) of people who have drunk chocolate milk expressed a preference to drink it from a flat cap bottle.
Galaxy confectionery sales and household penetration continue to grow, with the brand reporting a year on year increase in sales of 7.2 per cent.
"Several factors have guided our decision to refresh the on-shelf presence of Galaxy Milk Drink,” said Kerry Cavanaugh, general manager at MCD&T.
"We are confident that Galaxy’s enduring brand appeal, combined with the introduction of the popular flat cap bottle, will attract even more consumers to purchase the milk drink."
