Dairy maestro Lactalis UK & Ireland is delighted to announce the launch of the country’s first ever pop-up Burrata Bar in East London next month, to celebrate Galbani, the #1 Italian cheese brand and #1 mozzarella brand in the UK.
The Galbani Burrata Bar will bring a taste of “La Dolce Vita” to cheese lovers across the capital and reinforce brand perception by keeping Galbani front of mind. The pop-up restaurant will be serving up a selection of delicately infused sweet and savoury burrata dishes, curated to demonstrate the versatility of usages of Burrata – one of Galbani’s hero cheeses – while inspiring everyday Italian cooking.
Starting with an exclusive influencer event, the venue in Shoreditch will then open to the public for one day only on Thursday 5 September from 12 noon to 6pm. The event is free to enjoy and will welcome guests on a first-come-first-served basis for one-hour sittings.
“We know people love Italian food, but often lack the ideas or time to create delicious, exciting dishes easily,” said Heloise Le Norcy-Trott, Group Marketing Director. “Galbani wants to inspire people to unlock their inner cook and get creative with our Burrata!”
Lead creative Sam Knight from customer experience agency Initials CX said: “We can’t wait to bring the taste of Italian Burrata to the streets of Shoreditch this summer. We’ve worked hard to encapsulate Galbani’s premium quality in the dishes we’ve created and the experience we’re giving our visitors.”
The Galbani Burrata Bar activation coincides with the brand’s high reach media campaign – “For a taste of la Dolce Vita it’s got to be Galbani” – which will be back on air from 2 September until 6 October 2024 on BVOD and YouTube, with the aim to further drive brand awareness and engagement.
Galbani’s FREE Burrata Bar: 83 Rivington Street, Shoreditch, London.
Date: Thursday 5 September
Time: 12 noon - 6pm
