This May, Gallo Family Vineyards will be introducing price-marked labels to its best-selling White Zinfandel and White Grenache varietals across the wholesale channel. These eye-catching and peelable new labels, adopted by many FMCG brands, will not only help price consistency across the market for customers but also create on-shelf stand-out for consumers and in turn help drive sales.
Gallo Family Vineyards White Zinfandel and Gallo Family Vineyards White Grenache are two of the top five performing rosés in the UK, which combined sell 13 bottles in the UK every minute.
“With 85 per cent of rosé sold in the UK priced under £7, it’s important to highlight our approachable price point to both retailers and consumers. This will allow our customers to increase their rotation as well as boost their bottom-line.” said Mark Stammers, Sales Director UK & Ireland at E&J Gallo Winery.
Gallo Family Vineyards White Zinfandel and Gallo Family Vineyards White Grenache are available nationwide within the wholesale channel at RRP £6.49.
