Skip to content
Search
AI Powered
Latest Stories

Ginsters make pledge to veg with expansion of plant-based range

Ginsters make pledge to veg with expansion of plant-based range

As the trend for plant-based diets continues, savoury pastry brand Ginsters has extended its range of meat-free recipes by introducing the Ginsters Vegan Creamy Garlic Mushroom Slice (170g), RRP £1.70 – just in time for Veganuary.

Available nationwide now, the limited-edition slice launches when consumer interest and participation in flexitarian diets is at its highest. With two thirds of the UK population reducing their meat intake and expanding their non-meat repertoire Veganuary 2021 saw a 50 per cent year-on-year growth in consumers taking part, with vegan savoury pastry category growing at 32 times the speed of the wider category.


The plant-based innovation is made with sliced white and chestnut mushrooms brought together in a vegan cream and white wine sauce with roasted garlic puree, coconut milk, potato, onion, and herbs. The filling is wrapped in a light puff pastry with a hint of lemon zest to finish.

“As consumers look to a healthier start to the year, and interest in reducing meat heightens, we want to ensure we’re offering something that meets every meal occasion," said Ginsters MD Sam Mitchell. "Our latest vegan launch responds to the demand for more choice, while reinforcing to shoppers that Ginsters is the category leader, harnessing trends and bringing new flavours and formats to the category.

“Savoury pastry is an impulsive category and limited-edition recipes play into this, delivering different flavours to maintain consumer interest and engagement – as the success of our limited-edition festive slice shows. Our Vegan Creamy Garlic Mushroom Slice kicks off 2022 by bringing something new to Veganuary with try-it-while-you-can excitement.”

Ginsters vegan products have increased sales by £2.2m vs LY and have 22 per cent share of the total vegan savoury pastry category

More for you

DIABLO announces partnership with The Devil Wears Prada musical

DIABLO announces partnership with The Devil Wears Prada musical

Diablo, the producer of disobediently good wines, has inked a partnership with new musical The Devil Wears Prada, which makes its UK debut in London this month.

Diablo (which means "devil" in Spanish) will feature on programmes, and competitions will be run to award tickets for the shows, which run until 31 May 2025. Diablo wines will also be poured at Elton John’s Opening Night Gala at the British Museum in London on 1 December, where a bespoke "Diablo" bar will be built.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK has introduced this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition “Gentleman” pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less
Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign
??????????

Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s is today unveiling its new ATL campaign, "Mix It Up". The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.

Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK is pleased to introduce this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition "Gentleman" pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less
Highgrove, Cotswolds Distillery Launch Limited Edition Whisky

Highgrove, Cotswolds Distillery Launch Limited Edition Whisky

Highgrove today (25) announced the launch of its new limited-edition Royal Gardens Single Malt Whisky, made using heritage barley grown on the Highgrove Estate.

This special edition has been created from a unique vatting of Cotswolds Distillery single malt whisky made using heritage Plumage Archer barley grown at the Highgrove Estate and aged in premium active ex-red wine and first fill bourbon casks.

Keep ReadingShow less