One of the Glasgow's leading convenience retailers is coming up with 24-hour delivery service at his Premier store to enhance ease for customers by offering round-the-clock access to essential goods.
Retailer Girish Jeeva, the multiple award-winning retailer, is set to launch a 24-hour delivery service in partnership with quick commerce player Snappy Shopper. This will be Scotland's first of its kind service in the convenience sector.
Jeeva shared with Asian Trader, "We are launching 24-hour delivery service on Feb 5. We will have to see how it goes when we start.
"As of now, no other convenience store in Scotland offers 24-hour delivery service. We are the first to trial it in Scotland."
Jeeva, who owns and runs the Premier Barmulloch and Premier London Road in Glasgow, is a trailblazing retailer who is known to be an early-adapter, particularly in catching trends, in-store technology and social media.
He said, "I have decided to do this because I always like to be the first to start a trend that benefits businesses in a new way and not just in a standard addition.
"We like to make sure if we are touching on something it benefits not just our store but every other retailer can take advantage."
Jeeva's stores already offer quick delivery through Snappy Shopper. The new 24-hour delivery will be launched in Barmulloch store.
"At the moment we will be offering only from Barmulloch store however will soon cover the areas in my London Road store as well.
"Tech wise it’s sorted as Snappy Shopper is backing us with 100 per cent support and investment. In terms of store operation, we are taking care of everything.
"Of course, alcohol won’t be served during the night hours. The alcohol menu won’t be available for customers during the night hours," he said.
Expressing his support, Mike Callachan, CEO of Snappy Shopper, said, “We are delighted to support Premier Barmulloch with this exciting new 24 hour delivery service.
"Girish has experienced explosive sales growth with Snappy Shopper, he continually innovates with this being the latest example of how he can stay ahead of the competition”
Jeeva has been a vocal advocator of increasing role of home delivery in the convenience channel. Last year in June, he introduced two vibrant wrapped cars in partnership with Snappy Shopper.
At the moment, delivery side makes about "20 per cent" of the total sales, something which the retailer wants to push further through the new launch.
He told Asian Trader, "I have done everything possible to grow my home delivery sales and I now believe a 24-hour service will generate more sales, new customers target and repeated orders.
"This will definitely set a trend and I believe more and more stores will join on board.
"After all we won’t be Girish’s Premier if we don’t start something new to talk about so in 2025, we decided to hit the bombshell and introduce this. There is more to come!"
Ian Howell
www.asiantrader.biz
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