Glebe Farm Foods has announced that, following independent analysis, the carbon footprints of its PureOaty porridge oats and granola retail packs are well below the industry average.
This means that by switching to PureOaty consumers could reduce their own carbon footprint, the firm noted.
The review was executed by environmental impact assessment organisation My Emissions, which evaluated four key areas: farming, processing, packaging and transport.
PureOaty achieved a score of just 0.18 kg Co2e per pack of porridge (with organic porridge scoring an even lower score of 0.10kg Co2e per pack), and 0.28 kg Co2e per pack of granola.
In comparison, the industry average stands at 0.67kg Co2e per pack for porridge and 1.13kg Co2e per pack for granola.
This translates to PureOaty products contributing to a significant reduction in greenhouse gas emissions, with an annual saving of 25.48kg Co2e per pack for porridge and 44.2kg Co2e for granola – the equivalent of driving 120km and 210km in an average UK car, respectively!
While oats used in many other products are imported from across Europe, Glebe Farm Foods takes a field to table approach, sourcing grain within a radius of 70 miles of its Cambridgeshire farm. It also grows, processes and packs its product all on one site, thanks to its state-of-the-art Tetra Pak plant. This ensures that the entire process, from milling to packing, covers a mere 150 metres, eliminating up to 100,000 miles of HGV transport.
Glebe Farm Foods also boasts three innovative biomass boilers, which enable the manufacturer to mill oats using steam power generated by chaff, thus avoiding the use of fossil fuels.
It is this commitment to sustainability that has led to Glebe Farm’s award-winning PureOaty oat drink achieving the market’s lowest carbon footprint of just 0.26kg CO2e per litre, as ratified by My Emissions in late 2024.
“Hot on the heels of our industry-leading My Emissions result for PureOaty Barista, we’re delighted to continue to lead the carbon reduction charge with an incredibly low CO2e score for our Porridge and Granola packs,” Philip Rayner, managing director, Glebe Farm Foods, said.
“With sustainability increasingly part of retail and foodservice buying decisions, and businesses across FMCG looking to improve their overall green credentials, we’re proud PureOaty offers this point of difference.”
