Historic East Highland distillery Glencadam has announced the release of two new limited edition cask finishes, as part of its single malt age statement range.
Specially crafted by Master Distiller Robert Fleming, the limited-edition expressions - Glencadam 15-year-old Reserva de Madeira - Madeira cask finish and Glencadam 17-year-old Reserva PX - Pedro Ximenez Sherry Quarter cask finish - have been matured in exceptional American oak ex-bourbon casks – true to the distillery’s signature style.
The Glencadam 15-year-old Reserva de Madeira (RRP £110) was distilled in 2008 and uses the finest wine casks sourced from Portugal’s Madeira Islands. With a limited release of just 5,826 individually numbered bottles, its flavour profile is sweet and nutty with inviting aromas of butterscotch and ginger biscuits, mingled with caramelised pecans, dried pineapple and baking spices.
Distilled in 2006, the Glencadam 17-year-old Reserva PX (RRP £150) is finished in Pedro Ximenez Sherry quarter casks from Andalucia, Spain, imparting distinct flavours which highlight its rich and fruity character. With only 4,188 individually numbered bottles available, the single malt promises a magnificent and richly layered finish with indulgent aromas of sticky toffee pudding, black cherries, salted caramel and maple syrup, merged with dark berries and cocoa powder.
The Glencadam cask finishes are both part of a limited-run release, bottled at 46% alc/vol, non-chill filtered at natural colour to retain the whisky’s original characteristics.
Established in 1825 in the Royal Burgh of Brechin, Glencadam is one of Scotland’s oldest distilleries. Steeped in history, heritage and tradition, its single malt Scotch whisky is handcrafted in a process that’s remained unchanged for almost 200 years.
Both expressions are now available from independent and specialist retailers.
Just in time for the festive season, Kahlúa has partnered with Salma Hayek Pinault to launch the limited-edition Espressohoho Martini Bauble – a unique drinkable ornament designed to spice your tree up in dramatic style, with everyone’s favourite seasonal cocktail: the Kahlúa Espresso Martini!
12 limited edition baubles are available via auction on Kahlúa’s Espressohoho BaubleshopeBay page for one week only (available to UK bidders only).
Refillable and reusable, the baubles caused a causing a stir after Salma Hayek Pinault posted a picture of the delicious addition to her 2024 Christmas tree décor in an Instagram post: "This holiday season you can help farming families in my home state of Veracruz by bidding on one of these 12 limited edition @Kahlúa Espressohoho Martini baubles. Proceeds will go to Coffee For Good. Search 'Espressohoho Martini Bauble' on Ebay for a chance to get one."
Salma partnered with Kahlúa in 2023 to support the Coffee for Good initiative, which benefits the coffee farming community in her hometown of Veracruz, Mexico’s finest coffee-growing region and (not so coincidentally) the birthplace of Kahlúa.
All proceeds raised from the Espressohoho Martini Bauble support Kahlúa’s Coffee for Good initiative, promoting sustainable, long-term agricultural practices increasing the demand for Veracruz’s premium coffee.
“Kahlúa is such a fun brand and Salma is the perfect person to front a creative campaign that puts humour at the forefront of festive celebrations," said Alison Perrottet, Brand Director for Pernod Ricard UK. "Kahlúa is continuing to grow in both the On- and Off-Trade thanks to the popularity of the Espresso Martini and supporting local coffee farmers through the brand’s Coffee for Good initiative is the sparkling star on the tree, we know our audience will be crashing the internet to get their hands of an Espressohoho Martini Bauble!”
Mediterranean Aperitivo, a three-year EU-funded project focusing on high-quality ingredients for this modern ritual from Italy and Greece, is celebrating the success of its integrated campaign. The activity aims to raise awareness among consumers, bartenders and restauranteurs of the quality of four much-loved products with European Geographical Indication,that together make up the Mediterranean Aperitivo experience including:
Vermouth di Torino PGIis an aromatised wine with a heritage and provenance going back to the foot of the Italian alps over two centuries ago
Pecorino Toscano’s PDO seal guarantees it is only made in the designated areas, with sheep’s milk from Tuscany and neighbouring areas in Viterbo, Lazio, Perugia and Terni in Umbria
Costa d’Amalfi PGI Lemons are grown in an area of 1,000 acres on the Amalfi Coast. renowned for their quality and provenance
Olives from Greece are an integral part of the Mediterranean diet.
Speaking after Mediterranean Aperitivo’s press event in London last month, attended by food and drink writers, Roberto Bava, President of Consorzio del Vermouth di Torino, said: “Mediterranean people are well experienced at enjoying life to the full, and a Mediterranean Aperitivo, with a superb cocktail and delicious food, is perfect for a night in or out with friends. Here in the UK, consumers increasingly recognise the value of PDO and PGI-certified products, and this integrated campaign has focused on highlighting everything these quality European food and drink products have to offer to consumers and importantly, bartenders and restauranteurs.”
Over the campaign period, exports to the UK of Pecorino Toscano PDO cheese rose from €118,860,13 in 2021 to €456,647,06 in 2023, while Costa d’Amalfi PGI Lemons increased from €53,649.34 in 2021 to €438,069.06 in 2024. Olives from Greece went from €26,905,904 for 2021 to an impressive €35,364,729 in 2022. Exports fell between 2022 and 2023, due to a decline in production because of weather conditions, causing a shortage of supply, but not demand, as shown by olive exports hitting €23,003,660 in the first three months of 2024. As a result of the campaign and its activities, supported by industry ambassadors, Vermouth di Torino continues to prove itself as key ingredient on menus across the country, with many bartenders and restauranteurs experimenting with new usages in cocktails and an "aperitif for anytime".
The growth in UK sales of Mediterranean Aperitivo ingredients during this three-year campaign is testament to its effectiveness, with campaign activations including educational seminars for professionals and participation in numerous industry activities and celebrations. While also confirming the growing Mediterranean Aperitivo trend for consumers, who are continuing to seek out premium experiences to enjoy these ingredients at home or in out of home settings.
Nick Patel, owner of Londis Kenyon Street in London, has won flights, transfers, accommodation, activities and spending money for a trip to Sevilla, the Home of Cruzcampo - Heineken UK’s new premium lager brand.
Patel won a competition, which ran in partnership with Booker from 11 September to 8 October, where every 20 cases of Cruzcampo purchased during the period resulted in an automatic entry into the prize draw, with the grand prize being a trip to Sevilla.
“I was so excited when I got the call,” Patel said.
“Spanish beer does really well in our store, and Cruzcampo is by far the most popular. We have a mix of formats including the bottles, 4-pack and 10-pack, which does particularly well. Retailers work really hard – there are a lot of things we have to sacrifice to keep our businesses running and this is a massive privilege. I’m looking forward to getting that break away and enjoying some beers in the sun!”
This activation is the latest of Heineken UK’s efforts to create excitement and engagement around Cruzcampo, which has performed incredibly well since its UK launch in 2023. Generating £88m in retail sales across the market and owning a 1.8 per cent share of beer sales in the Impulse channel [Nielsen ScanTrack, August 2023 – November 2024], the brand taps into shoppers’ growing demand for more premium continental lagers that still offer value for money.
A £10m marketing campaign, ‘Choose to Cruz’, made Cruzcampo unmissable this summer – reaching more than 24 million consumers. The advert featured an intriguing character rolling on a keg across the streets of Sevilla, Spain, demonstrating that as life gets hectic, you can opt for the ‘Sevillian way of life’, to choose to relax, live in the moment and take things as they come – all of which embody what Cruzcampo stands for.
“We are thrilled for Nick Patel. We are always looking at ways to engage and reward our retailer partners, and what a joy it is to be able to offer as exciting a prize as a trip to Sevilla with Cruzcampo,” Paul Gordon, head of marketing activation at Heineken UK, commented.
“This activation with Booker gave us an opportunity to give something back and create some real excitement with those customers, and we’re delighted with the result.”
Born in Sevilla in 1904, Cruzcampo is Spain’s number one draught beer and therefore offers drinkers an authentic taste of the country. A premium Spanish lager that offers all the advantages of premium beers at an affordable price, Cruzcampo provides consumers with a great quality experience that is a step up from classic lager brands while remaining accessible.
To find out more about Cruzcampo, retailers can head to Heineken UK’s Star Retailer platform at www.starretailer.co.uk/. The Star Retailer scheme is a loyalty scheme providing beer and cider category guidance tailored for convenience stores. Backed by a £10m+ investment from Heineken UK, the scheme boasts over 13 years of retailer support, having collaborated with 18,000+ stores.
Baking brand Betty Crocker has launched its latest seasonal treat in celebration of the festive period: the Cookies For Santa cookie kit.
Designed to capture the magic of Christmas with eye-catching packaging and seasonal sprinkles, the kit will appeal to shoppers looking for an easy and enjoyable home baking experience.
Available with a classic vanilla flavour icing, The Cookies For Santa kit delivers Betty Crocker’s trusted taste and quality in festive packaging guaranteed to grab attention in the seasonal aisles. Each kit produces 12 delicious cookies, offering great value for money along with a memorable family activity across the holiday period.
Betty Crocker is supporting the SKU with a £100,000 gross media value campaign, including paid social and in-store activity, to maximise brand visibility during the holidays – a key period for home baking.
“Our Cookies For Santa kit is a perfect choice for families of all ages to try across the festive period, delivering some delicious fun for budding home bakers across the UK,” JP Del Carmen, head of snacks and baking UK at General Mills, said.
“Seasonally relevant products are always a hit with shoppers looking to get into the festive spirit – and our latest kit is sure to draw demand with its great value, trusted quality and eye-catching, Christmas packaging!”
Betty Crocker Cookies For Santa Kit is available now in One Stop stores, alongside Sainsbury’s, Morrisons, and Co-Op. RRP: £3.00
Premium Italian Sparkling Drinks brand, Sanpellegrino has unveiled a redesign of its iconic cans range in the UK.
A longtime favourite with consumers thanks to its authentic Italian flair and real fruit juice flavours, the Sanpellegrino range has a new, striking can design across both its individual and multipack formats. The updated look and feel have been chosen to reinforce Sanpellegrino’s distinctive brand attributes of delicious and sun ripened fruits and Italian origins.
The refreshed packaging forms part of Sanpellegrino’s plan to solidify its brand’s positioning in the UK, which will also include a new, inspirational communications campaign and the introduction of an exciting extension of the fruit flavoured sparkling drinks range – Sanpellegrino Zero Added Sugar – as the brand continues to lead the speciality soda category in the UK.
The new visual identity aims to bring to life the brand’s DNA by playing homage to Sanpellegrino’s Italian roots, craftmanship and heritage through its iconic blue shield.
Bold and vibrant colours make an impact on-shelf and are inspired by the citrus flavours of the range. Inclusion of citrus fruits on-pack celebrates the quality of the fruit juices in a natural and authentic way, whilst highlighting the provenance of ingredients used.
Allowing customers to learn more about the world of Sanpellegrino, the newly designed multipacks feature top of pack storytelling educating on the authenticity of ingredients whilst giving a taste of a true Italian lifestyle.
The Sanpellegrino Italian Sparkling Drinks range features six citrus fruit flavours, including Limonata (lemon), Aranciata (orange), Aranciata Rossa (blood orange), Melograno & Arancia (pomegranate & orange), Pompelmo (grapefruit) and Limone & Menta (lemon and mint). Each can contains 16% real fruit juice sourced from Italy and the Mediterranean. The range is non-HFSS and compliant with the HFSS promotional regulations.
Aryna Yersak, Brand Manager at Sanpellegrino comments, “We are delighted to unveil our new and refreshing pack design across our Italian sparkling drinks range. The new look and feel aims to offer a more premium drinking experience and bring to life the authenticity of our speciality soda range, which is made only with the highest-quality, Mediterranean fruit juices.”
The Sanpellegrino Italian sparkling drinks range provides consumers with the superior taste Sanpellegrino is renowned for, thanks to the provenance of its ingredients and Italian flair. Since 1932, Sanpellegrino has crafted Italian sparkling drinks with high quality fruit juices to create authentic, premium drinks with distinctive flavour.
The Sanpellegrino range is available to purchase in most major wholesalers.