Glen’s Vodka launches on-pack football promotion

Glen’s Vodka, the Official Spirit of the Scottish Professional Football League (SPFL), has unveiled a new in-store promotion, offering shoppers the chance to be paid like a SPFL professional footballer!

The off-trade and on-trade promotion will target Glen’s consumers in Scotland with the opportunity to win a SPFL Premiership footballer’s monthly wage, alongside exclusive SPFL prizes.

The ‘Paid Like a Pro’ label design can be found on Glen’s Original Vodka and Glen’s Platinum 70cl and 1-litre bottles, which will be available across all Scottish stockists, including Tesco, Sainsbury’s, Morrisons and Asda, as well as throughout the convenience sector. The limited edition bottles set to be on the shelves until March.

Supported by out of home, pitch side and digital advertising worth over £900,000, the campaign brings to life the true spirit of Scottish football – from the grassroots game to the Premiership. Sporting the tagline ‘You don’t have to play like a pro, to get paid like a pro’, the promotion gives a light-hearted nod to the range of levels within Scottish football – and the wages that goes alongside them.

“Footballers often appear to live in a different world - an aspirational world – which we’re lucky to be a small part of due to our relationship with the SPFL. But the magic of the Scottish game lies in its range – from the life of the Premiership stars, to the tough but rewarding ‘play before pay’ routine of the lower leagues. Either way, all football fans would love to live the dream,” Colin Matthews, chief execuitve of Glen’s Vodka owner Loch Lomond Group, said.

“The ‘Paid Like a Pro’ campaign recognises the breadth of the game and gives a cheeky nod to the vast difference between the pay packet from top league clubs and the smallest clubs in the most remote areas of Scotland, rewarding consumers with a taste of the footballer lifestyle with cash prizes at either end of the scale. The game of chance will have people calling into shops throughout the season.”

Consumers will be able to scan the unique QR code from each bottle to access the Glen’s Paid Like a Pro microsite, where they’ll be invited to ‘take a chance’ in a series of spot the ball challenges. Between instant wins and big prize draws, over 250 prizes are expected to be won throughout the two-month promotion.