Global Brands enters new category with a fresh TAKE on tequila 

Independent drink experts Global Brands is expanding its portfolio, announcing the launch of its innovative tequila range, TAKE. The product portfolio will include a 100 per cent Blue Weber agave blanco tequila and a range of tequila liqueurs, to cater for every palate.

Created specifically with the growing UK tequila market in mind, TAKE features the highest quality ingredients, a refined smoothness, and a vibrant brand identity, particularly targeting those who typically lean towards shots other than tequila.

With insight indicating flavour as the key driver in spirits over the last five years, the TAKE portfolio features a range of distinctive flavoured liqueurs – launched in a bid to convert the tequila-curious into genuine fans and challenge consumer perceptions of the spirit.

The range comprises of three fresh flavoured liqueurs; pineapple, jalapeño and pink grapefruit, with ABV of 34 per cent and a 38 per cent ABV 100 per cent Blue Weber Agave blanco, all available in a 70cl format at £29.99 RRP.

Inspired by Huichol artwork and the dynamic energy of Mexican culture, TAKE aims to present a fresh take on tequila – achieving stand-out on-shelf with its vibrant and colourful brand identity – a celebration of the kaleidoscope of Mexican culture, without resorting to tired clichés.

The launch supports Global Brands’ strategic aim to attract drinkers from the wider spirits category.

TAKE will be available in independent retailers across the UK from April.

“I’m really excited to be able to bring Take to market," said Matt Bulcroft, Marketing Director at Global Brands. "We’ve developed a brand that challenges perceptions of tequila, with a fresh take on the category. Our new liqueurs offer a fantastic base for margaritas, as well as great tasting shots, without the need for salt and lime.”