Leading independent drinks business, Global Brands, has launched GATHER Gourmet Cocktails, a super-premium range of canned cocktails in five flavours.
Launching across the UK on Oct 1, GATHER combines classic cocktail flavours with an innovative, indulgent twist, designed to offer a sophisticated yet laid-back drinking experience.
With premiumisation seeing a surge in popularity within the RTD cocktail category, GATHER’s launch is driven by the demand for both bar-quality cocktails at home, and venues seeking a high quality, easy-to-serve option.
Launching in 150ml cans, with ABVs ranging from 12% to 14.9%, GATHER provides an elevated drinking experience, providing a quality crafted cocktail in a convenient RTD format.
GATHER is available in five indulgent flavour combinations, each with its own individual stylish can design; Chocolate Honeycomb Espresso Martini (14.9% ABV), Raspberry Ripple Daiquiri (13.6% ABV), Caramelised Pineapple Rum Punch (13.3% ABV), Spicy Mango Margarita (12.2% ABV) and Salted Caramel Banana Colada (12% ABV).
Emily Seddon, Brand Manager at GATHER, said: "Gather caters to diverse preferences, led by industry insights that have influenced flavour, texture, price, design and ABV – providing venues and retailers with the ability to provide indulgent, bar quality cocktails for their customers.
“The flavours are inspired by classic cocktails, some of which have seen a resurgence in popularity over the past year*, but with a decadent twist, designed to capture the attention of discerning foodies and cocktail enthusiasts.”
GATHER carries an RRP of £3.50 per can, and is now available in mixed packs to both the on and off-trade VIA Amazon Good Time In.
The brand is already seeing recognition within the industry, having been shortlisted for The Grocer’s Label & Pack Design of the Year as part of the New Product & Packaging Awards, with the Salted Caramel Banana Colada named a finalist in the Alcoholic Drinks category.
