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Golden Wonder expands £1 PMP range with new Transform-A-Snack variant

Golden Wonder expands £1 PMP range with new Transform-A-Snack variant
Kiran Paul
By Kiran PaulApr 27, 2024
Kiran Paul
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Golden Wonder has announced a new addition to its £1 PMP fully-flavoured range of crisps and snacks: Chilli and Lime Transform-A-Snack.

The new variant, a tantalising combination of zesty lime and fiery chilli, follows last year’s successful partnership with Paramount’s Transformers: Rise of the Beasts movie.

The Transform-A-Snack range continues to outperform the market at 40 per cent growth [Circana Symbols & Independents, 52 w/e 17.02.24]. Based on recent research, younger audiences, which make up 75 per cent of Transform-A-Snack consumers [Norstat, Nov 2023] are looking for interesting, new - and spicy - flavours.

Golden Wonder said the new Chilli & Lime are the perfect snack for those seeking an exciting flavour adventure - with zingy lime that balances a punchy chilli kick, the flavour is expected to bring in more snackers.

Aimed at the younger market, the launch will be supported through a digital campaign and on TikTok.

Transform-A-Snack Chilli and Lime Crisps are available now through Cash &Carry and delivered wholesale.

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