Tayto Group has launched a new on-pack promotion for Golden Wonder, offering free takeaways for a year in partnership with Deliveroo.
The promotion will be supported with a new TV and 'Video on Demand' (VoD) campaign that will go live this week.
The campaign represents a major investment in driving Golden Wonder brand awareness as well as on-pack promo awareness with the advert set to be viewed over 30 million times in the coming weeks.
Tayto says they expect maximum reach for the campaign given the increased media consumption due to lockdown.
The creative is set in a make-believe Golden Wonder factory, showcasing how much flavour is packed into every bag of Ringos, before highlighting the current on-pack promotion and the opportunity to win free takeaways for a year in partnership with Deliveroo.
The advert runs until 14 June, featuring in a number of popular prime time programmes such as Britain’s Got Talent, Beat the Chasers, Coronation Street and Emmerdale, as well as news and current affairs programmes (ITV News and Good Morning Britain).
