Gordon's Gin reveals new look bottle in stylish makeover

Gordon’s Gin has revealed a new look – an evolution of Gordon’s classic artwork with premiumisation at the heart. Made from up to 85 per cent recycled glass, the new bottle design is being rolled out globally.

The stylish bottle emphasises the flavour experience of each variant with subtle taste cues highlighted on the design, as the brand aims to retain loyal customers and appeal to even more consumers.

“We are incredibly proud to launch the latest fresh and stylish design for Gordon’s gin, which builds on our rich history and familiarity whilst highlighting the taste cues and making the bottle even more attractive,” Mark Jarman, global head of Gordon’s Gin said.

“On top of the eye-catching aesthetics, this bottle is also part of our journey towards our wider sustainability targets, ensuring all packaging is widely recyclable by 2030. So, we are incredibly proud of this latest development.”

The updated bottle design pays homage to the rich history of Gordon’s, from its initial conception in Southwark, London almost 250 years ago. It displays a Royal Warrant, granted to Tanqueray Gordon & Co. as suppliers to the Royal Household, the same scripted Gordon’s font on a green glass bottle since the inception of the brand in 1769, and the iconic boar’s head.

Made at Cameronbridge distillery in Fife, which is 100% powered by renewable electricity, the design and production of the bottle aims to offer gin-lovers a positive choice while maintaining its award-winning taste.