Gordon’s launches Tropical Passionfruit distilled gin

Gordon's has added a new variant to its growing portfolio, Gordon’s Tropical Passionfruit Distilled Gin (37.5 per cent ABV). A tropical twist on the original recipe, Gordon’s Tropical Passionfruit Distilled Gin will be launching in the independent sector from early April.

Gordon’s Tropical Passionfruit Distilled Gin will be available in a 70cl format as a single bottle or price-marked-pack. Its significant new launch will be supported by a £700k marketing campaign, including broadcast and digital advertising, as well as social media and consumer activations.

Gordon’s Tropical Passionfruit Distilled Gin is perfectly placed to follow in the footsteps of Gordon’s Premium Pink Distilled Gin – which has been the biggest spirits launch in the on and off-trade in the last five years.

With the popularity of tropical flavours having grown by +148% YOY , Gordon’s Tropical Passionfruit Distilled Gin is set to lead the continued category growth, tapping into consumer trends.

Perfect for enjoying evenings with friends and for those looking for a taste of something a little tropical this summer. The fruity passionfruit flavour blends perfectly with the botanicals in Gordon’s original London Dry, to deliver a crisp and juicy taste.

“Following the success of Gordon’s Premium Pink Distilled Gin, this new innovation will continue to engage the interest of gin drinkers as well as recruit a new audience into the category," said Jessica Lace, Head of Gordon’s GB. "Gordon’s Tropical Passionfruit Distilled Gin exudes passionfruit to perfection and is a fantastic option for people seeking new ways to enjoy their favourite G&T.”

Gordon’s Tropical Passionfruit Distilled Gin joins the existing range of Gordon’s gin variants including Gordon’s Premium Pink Distilled Gin, Gordon’s Sicilian Lemon Distilled Gin, Gordon’s Mediterranean Orange Distilled Gin and Gordon’s White Peach Distilled Gin.