The UK's leadimg supplier of Caribbean food and drink, Grace Foods UK, has launched its best-selling range of drinks, Grace Tropical Rhythms, in price-marked packs.
The drinks range are available in selected convenience stores across the country priced at £1.79 for 475ml bottles.
Grace Tropical Rhythms is a range of drinks that features four tantalisingly refreshing, thirst-quenching flavours - Mango Carrot; Pineapple Ginger; Fruit Punch; Sorrel Ginger that bring the real taste of the Caribbean to UK shores.
The drinks are made from a blend of fruit and vegetables and are packed full of Caribbean flavours that evoke tastes and memories of exotic adventures to the Caribbean islands.
Speaking about this PMP launch, Dorota Dziedzic, Brand Manager at Grace Foods UK, said, "We rolled out PMPs for Grace Tropical Rhythms last year and they proved to be very successful.
"Priced at £1.79, the drinks offer great value, and we know that PMPs help retailers to drive sales.
"And as we head into spring and summer, demand for our thirst-quenching, Caribbean-inspired drinks soar, so we feel a PMP at the start of March is the perfect timing."
Grace Tropical Rhythms PMP range will be available at selected convenience stores across the UK from July, priced at £1.79.
As a member of the global GraceKennedy Group, headquartered in Kingston, Jamaica, Grace Foods UK is guided by a strong global company with significant expertise and passion for developing iconic and innovative Caribbean products.
Grace Foods UK's brands and products are national favourites and have been at the forefront of Caribbean food worldwide for more than 100 years.
They include: market-leading brands Nurishment (nutritionally enriched milk drinks), Encona Sauce (hot pepper sauces), Grace, Dunn's River and Caribbean Choice (Caribbean beverages and general grocery ranges).
Cadburyhas announced the launch of its latest innovation: Cadbury Dairy Milk Biscoff, combining the best of smooth, creamy, Cadbury Dairy Milk with the much-loved crunch and unique taste of Lotus Biscoff’s biscuits.
The partnership between two iconic brands looks to unite their respective classic tastes and textures into one product- proving that both is best. The launch looks to tap into consumer interest in new flavours and textures and drive cross-brand excitement to help drive incremental growth. To support retailers in this launch, the campaign will be boosted by a range of eye-catching co-branded POS materials, showcasing the coming together of Cadbury and Biscoff’s branding with the iconic purple synonymous with the Cadbury brand, alongside the bold red Biscoff branding.
“We are delighted to be partnering Cadbury Dairy Milk with the much-loved flavours and textures of Lotus Biscoff,” said Connor Gould, Brand Manager, Cadbury Dairy Milk. “Combining two delicious favourites is a great way to give consumers the best of both, creating the perfect pairing for them to enjoy the smooth, creaminess of Cadbury Dairy Milk mixed with the classic crunch and unique flavour of Biscoff that consumers love. As a result, the new Cadbury Dairy Milk Biscoff is sure to utilise consumer demand for unique flavours to help drive category growth.”
The much-anticipated new tablet will be available from early March, in both 105g non-PMP, and 95g PMP and non-PMP formats, giving consumers this perfect pairing in a variety of formats.
The partnership will be supported with an ATL campaign across social, influencer and seasonal content to ensure that Cadbury Dairy Milk Biscoff is front of mind for consumers throughout the year.
For more ranging and merchandising advice and to request Point of Sale retailers can visit www.snackdisplay.co.uk
Four Loko, the bold and unconventional RTD brand, has unveiled its latest flavour, Camo Mango.
This new variant of the premium vodka-based RTD combines the refreshing sweetness of ripe mango in a camo-themed can.
“Designed to appeal to consumers seeking more than just a drink, it’s a statement of individuality,” said Clark McIlroy, Managing Director of Four Loko distributor, Red Star Brands. “With its dynamic packaging and daring flavour, Camo Mango reinforces Four Loko’s commitment to delivering disruptive, category-defining RTD experiences.”
To support the launch of Four Loko Camo Mango, a nationwide campaign will feature influencer collaborations, sampling events and exclusive merchandise drops. The campaign will invite consumers to share their boldest Four Loko moments via user-generated content featuring the hashtags #CamoLoko and #PartyInACan, bringing to life the brand’s authentic, bold positioning while driving deeper connections through social engagement.
The striking green, black and orange camouflage-style can underpins Camo Mango’s “Stay Hidden, Stay Bold” theme and has been designed to deliver high on-shelf visibility to help maximise sales and encourage shoppers to the fixture.
“The fact that premium priced RTDs have grown faster than any other segment in the last two years means that there are some great opportunities out there for retailers to capitalise on this popularity,” added McIlroy.
Camo Mango (8.4 per cent ABV) will be available from March in 440ml cans, RSP £3.49, and like the rest of the Four Loko range, is caffeine-free. Its launch brings the total range available to 10 flavours; other variants include Pink Melon, Dark Berry Burst, White, Strawberry Lemonade, Tropical, Blue, Fruit Punch, Gold and Tutti Frutti (all 8.4 per cent ABV).
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Domestos Bleach Foam is the fifth product to join the Power Foam range
Leading toilet and bleach brand Domestos has expanded its successful, multi-year innovation Power Foam range with the launch of Domestos Bleach Foam.
This is the first product in the range to contain bleach and targets those consumers looking for a superior bleach clean for the toilet and bathroom.
Domestos Bleach Foam combines the performance of Domestos bleach with Power Foam’s unique and convenient upside-down 360-degree spray trigger technology to kill germs in the hardest-to-reach places.
The new variant delivers effective stain removal and unrivalled whitening, leaving bathroom surfaces whiter and shinier for longer. The thick foam allows the product to cover a larger surface area, providing an even more efficient cleaning experience when compared to liquid bleach alternatives, where one Domestos Bleach Foam bottle lasts as long as two Domestos Thick Bleach bottles.
The launch is supported with a strong media investment, including a TV campaign from May, as well as a high shopper investment to drive visibility in store. In addition, Domestos will continue investing in retailer e-commerce channels to ensure the Power Foam range remains unmissable online.
“Domestos Power Foam is our most disruptive innovation in a decade and now we are expanding our range to meet the needs of consumers looking for a superior bleach clean. We know that our consumers find the upside-down bottle easy to use allowing them to reach those hard-to-reach places in the bathroom like under the toilet rim, under sinks and behind taps,” said Sophie Brooke-Jones, Unilever Home Care UK & Ireland home & hygiene lead and Home Care net revenue management lead.
“Domestos has the highest brand awareness in this segment and is the signpost brand for the toilet and bleach category. The Power Foam range has built on the success of the brand by bringing innovation to market that delivers a true point of difference when it comes to effective household cleaning and hygiene, helping retailers to drive incremental sales in this category and also attract new shoppers.”
The launch continues to build on of Domestos’ multi-year innovation support, which also sees the brand’s three core Power Foam variants - Arctic Fresh, Citrus Blast and Floral Burst – reformulated to offer an improved foam with more effective cleaning power. The portfolio is also receiving updated, premium packaging with enhanced messaging to better guide shoppers in selecting the right product for their needs.
Since its launch in 2022, the Domestos Power Foam range has played a huge part in growing the category, with 5.7 million consumers purchasing the range since launch.
Leading cake brand Mr Kipling has announced the launch of a new limited-edition Simnel Slices just in time for Easter.
Expanding the season beyond classic chocolate treats, Mr Kipling is bringing a fruity Easter flavour onto shelves, expanding retailers’ seasonal cake ranges this year.
Simnel is the third most popular cake flavour at Easter, growing 7.4 per cent versus 2023 [WPO, 52w/e 14.04.24]. Often found across Easter in larger sharing cakes, the new Mr Kipling slices look to meet the growing demand for this flavour in a smaller convenient format, leveraging Mr Kipling’s number one cake format.
Whilst Simnel is highly relevant to the season, the brand said there is an untapped opportunity in a smaller slices format. New Simnel slices encapsulate a fluffy and moist sponge with succulent dried fruit, sandwiched with a moist marzipan flavour filling and topped with soft marzipan flavour icing.
“Mr Kipling is renowned for its iconic seasonal products, and Easter remains highly important for attracting and driving penetration of newer, lighter buyers,” Naomi Shooman, global marketing director for sweet treats at Premier Foods, commented.
“Mr Kipling brought in the most new shoppers of any Easter cake range in 2024. With this latest launch we hope to drive even more footfall into the aisle this Easter, engaging shoppers with seasonally relevant and fun flavour twists to enjoy across the season, helping retailers make the most of the opportunity on offer.”
Mr Kipling Simnel Slices will be launching alongside returning favourites, with limited-edition sweet treats across the Premier Foods portfolio from Mr Kipling and Cadbury Cakes. Shoppers can expect to see chocolate favourites such as Cadbury Mini Eggs Nest Cakes and Cadbury Crème Egg Cake Bars back in stores, as well as a host of non-chocolate, sweet treats such as Mr Kipling Lemon & Raspberry Mini Batts and Mr Kipling Vanilla ‘Egg’ French Fancies.
Leading Prague beer Staropramen has launched a new 10x440ml can ‘Fridge Pack’ in response to rising demand for multi-pack can formats in the world beer category.
The packs will launch in stores nationwide from Monday, 17 March, with the most recent data showing that 30 per cent of shoppers who purchase multi-packs in the world lager category exclusively buy can formats.
The new cans are encased in a new recyclable cardboard sleeve and include an easy-to-carry handle and quick tear-open fold.
The launch will be supported by a new marketing campaign including in-store POS, digital assets and a paid social media programme.
Each 440ml can and outer sleeve will include a scannable QR code, giving consumers access to exclusive Staropramen content as well as the brands website where they can learn more about Staropramen’s heritage and brewing process.
“Shoppers want a pack format that works for them. Adding a mid-size pack to our range enables retailers to provide more choice, making sure their world lager offering has the formats to suit all shopping habits,” Bethan Roberts, assistant brand manager at Staropramen, said.
“Every pack comes with a scannable QR code to give customers access to exclusive Staropramen content and promotions, as well as an insight into the brands heritage and brewing processes.”