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Caribbean supplier cuts price of aloe vera drinks with new PMP

Race Say Aloe PMP bottles showing £1.15 price mark

£1.15 PMPs help independents compete on value" - Dorota Dziedzi

Grace Foods UK

Leading supplier of Caribbean food and drinks Grace Foods UK has launched price marked packs for one of its most popular drinks ranges.

Grace Foods UK's Say Aloe Drinks range is a soft drink made with real aloe vera pieces and juice, and natural grape flavour, is deliciously refreshing in a way many other soft drinks aren't and is packed full of vitamin C, which helps reduce tiredness and fatigue.


The drinks are available in Original, Strawberry and Mango.

From 10 March, Grace Say Aloe drinks range is available in price marked packs at £1.15 for three flavours - Original, Strawberry and Mango - in 500ml bottles. The PMPs are available at convenience stores across the country.

Talking about the decision to launch Grace Say Aloe Vera PMPs, Dorota Dziedzic, Brand Manager at Grace Foods UK, said, "We introduced PMP for our popular Grace Say Aloe range last year, with a price at £1.29.

"The campaign was so successful, really helping to boost sales and introduce this refreshing drink to a whole new range of that we thought we would introduce a new PMP for this year at a lower price of £1.15.

"It helps to boost sales but is also beneficial for independent retailers to show their customers that convenience stores really can add value."

Grace Say Aloe Vera PMP range will be available at convenience stores across the UK at £1.15 for 500ml bottles.