Scottish convenience chain Greens Retail has raised an incredible £5,000 in support of Fife Gingerbread’s Heat & Eat appeal through Nisa’s Making a Difference Locally (MADL) charity.
The funds contributed significantly to the charity exceeding its £20,000 fundraising target, enabling it to provide critical support to families across Fife facing hardship.
The Heat & Eat Appeal aims to ensure children and young people live in safe, warm, and healthy homes during the challenging winter months, especially as the rising cost of living places added pressure on many households.
Greens Retail embraced this vital cause with fundraising initiatives in six of its Fife stores, where purchases of Co-op branded products contributed directly to the MADL fund. The campaign also received a boost from MADL’s Winter Warmer Award, which added an additional £1,000 to the total.
To further rally community support, Greens Retail produced a heartwarming Christmas advert featuring Fife Gingerbread’s mascot, Gingey, alongside local children.
The video, which highlighted the appeal, was viewed over 15,000 times on social media, garnering widespread engagement and support from the community.
Linsey Proctor, PR and Fundraising Representative at Fife Gingerbread, said: “We are blown away by the generosity of Greens Retail and their customers.
"This donation will directly fund emergency warmth and meals for vulnerable families. Greens Retail has shown the true power of businesses making a difference in their communities.”
Caroline Cunningham, Area Manager for Greens Retail, shared: “Our stores are at the heart of their communities, and this campaign demonstrated how we can come together to support a cause that truly matters. The impact of this donation is incredibly rewarding, and I’m proud of our team and customers for their generosity.”
Alexandra Copeland, Group Operations Director at Glenshire Group, added: “This achievement reflects the shared commitment of Greens Retail and Nisa’s MADL charity to community engagement. The passion and dedication behind this campaign exemplify how we can create meaningful change together.”
