In a landmark trial, two leading tech firms joined forces to revolutionise convenience shoppers' user experience, culminating in outstanding results that promise to reshape the food waste landscape. The trial, which integrated Gander into the Snappy Shopper home delivery app, has delivered exceptional results, marking a significant leap forward in offering this service to more retail partners.
As a first for any home delivery app, Snappy Shopper customers were able to purchase reduced to clear items from Gander for delivery as part of their normal shop. This meant stores on the trial were reducing food waste as well as offering customers the opportunity to buy a selection of fresh food at reduced prices. The offers from Gander were updated in real time every day.
The trial, conducted since April last year, saw Gander and Snappy Shopper launch a pioneering move in five SPAR Scotland stores. Through this collaboration, shoppers could effortlessly navigate the Snappy Shopper app and unlock reduced to clear items available from Gander providing the stores with a new level of efficiency and effectiveness in their sustainability endeavours.
Amongst the standout achievements of Q1 2024 are:
- 11 per cent of orders included a Gander product
- Snappy Shopper basket value increased by 10 per cent when Gander items were added
- Item count with Gander was 21.3 vs 13.7 without Gander - an increase of 7.6 basket items
The successful outcome of this trial highlights the potential for other retailers to drive innovation and deliver unparalleled value to convenience shoppers. By harnessing the strengths of Gander and Snappy Shopper, this integration sets a new standard for retailers looking to reduce wastage costs within their own stores, and for customers looking to find reduced to clear goods.
Damien Corcoran, Chief Operating Officer at Gander, said, "We are proud of our partnership with Snappy Shopper. They have been excellent to collaborate with throughout this piece of work. Bringing two tech disruptors together for the benefit of retailers and their customers, not only drives more sales into stores, but also reduces food waste.
'As shoppers continue to feel the financial pinch, giving them more visibility and access to reduced-to-clear food, whilst diverting perfectly good food away from waste, just makes sense. As a SaaS company, this is what Gander is perfectly placed to do. Solving one of the world's biggest problems of food waste, feeding humans with perfectly good food and creating thriving local economies.”
Mike Callachan, Founder & Chief Executive of Snappy Shopper, said, “We are thrilled to see the remarkable outcomes of this groundbreaking integration between Gander and Snappy Shopper. This collaboration not only demonstrates our commitment to enhancing the convenience shopping experience but also underscores our dedication to reducing food waste and promoting sustainability.
"By seamlessly integrating Gander's platform into the Snappy Shopper app, we have empowered our customers to make more informed choices while simultaneously supporting our retail partners in their sustainability efforts. We look forward to further expanding this initiative across our network of retail partners, driving positive change and delivering unparalleled value to both shoppers and stores alike."
