GSN launches Firecracker Chicken in Chef’s Special range

Gold Standard Nutrition (GSN) has launched its Pot of Gold, a delightfully crispy sweet yet feisty Firecracker Chicken served with crisp mange tout and red onion.

“When customers requested something of a spicy persuasion, we felt the time was ripe to create our own unique twist on Firecracker Chicken, using our famous Panko chicken as the hero protein,” Craig Allen, GSN founder, said.

“We believed that our bold, spirited interpretation of a perennial Thai favourite will leave a lively, lingering impression, effortlessly touching all the primary taste bases in terms of tangy sour meets sweet spicy heat and a light splash of umami.

“Naturally a rich, meticulously balanced Sriracha sauce sits at the heart of this particular potted feast, so for anyone who likes to dial up a a little extra heat, this recipe might be just the ticket!’

Thanks to regular Chef’s Specials launches, GSN loyalists are well placed to try and influence the direction any new recipe takes.

Every new Chef’s Special launch sees 8,000 samples created, which are sent to GSN VIPs and ambassadors in addition to being made available for inquisitive brand loyalists to order. Each new arrival comes complete with a comprehensive feedback form, not only encouraging brand diehards to speak their mind (score and vote) but also suggest clever tweaks, twists or refinements to make a great recipe even better.

For the most part new flavours sail through the trial, however occasionally its back to the drawing board which once happened when a well-intentioned Chicken Stroganoff fell a little flat.

“We pride ourselves as a business committed to meeting and exceeding the distinct and evolving needs of our customer base,” Allen said.

“Such is the success of our Chef’s specials trials that latest launches, Peppercorn Pasta & Sweet & Sour Chicken are already selling north of 3,000 and 3,500 units a week, underpinning why the 20-strong Pots of Gold sub-range is hitting £4m sales in 2024.”