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Gut health business Bio&Me listed as top FMCG food brand in Startups 100 index

Bio&Me range

Gut health business Bio&Me has been listed in the 2025 edition of Startups 100, the UKs longest running index of disruptive new startups, for the second year running

Bio&Me is the top FMCG food brand in the list, and ranks a strong 18th out of 100 startup companies. Startups 100 Index has previously identified brands including Monzo, Deliveroo and HelloFresh.


“What a great way to kick off 2025; we are absolutely delighted to have made it into the Startups 100 for yet another year,” Jon Walsh, co-founder and CEO at Bio&Me, said.

“The demand for credible ‘good for your’ gut health products shows no sign of abating as more consumers reap the benefits of good gut health. And I’m beyond delighted to share that January 2025 has yet again surpassed all expectations, with sales for the month on track for double what they were last year.”

Jon Walsh & Dr Megan RossiBio&Me co-founders Jon Walsh & Dr Megan Rossi

Bio&Me’s gut-loving range now spans granolas, porridges, mueslis, and flapjack oat bars, as well as kefir yoghurts and drinks. Co-founders, Jon Walsh and Dr Megan Rossi, also known as The Gut Health Doctor, joined forces in 2019, on a mission to make good gut health deliciously easy.

The Chester-based business has enjoyed significant growth from the get-go, and the Bio&Me range is now sold in over 38,000 outlets. The business hit £14 million retail sales in 2024.

Dr Megan Rossi, co-founder at Bio&Me, commented: “As a dietitian and a scientist I’m passionate about educating consumers on the importance of looking after their gut health. I was inspired to start Bio&Me to help people discover that they don’t have to sacrifice on taste to look after their gut health. 2024 was our most successful year to date, and we couldn’t have achieved it without the support from our fantastic team, retail partners, and our Bio&Me customers.”