Skip to content
Search
AI Powered
Latest Stories

Häagen-Dazs releases limited-edition Emily In Paris promotion

Häagen-Dazs releases limited-edition Emily In Paris promotion

Ice cream of ice creams, Häagen-Dazs has launched a limited-edition Emily in Paris ice cream collection and on-pack promotion to celebrate the hit show’s fourth season return.

Uniting two icons in the world of luxury and style, the new and exclusive collaboration gives best-selling Häagen-Dazs flavour, Salted Caramel a chic Emily in Paris-inspired packaging redesign across its Pints and Stick Bars, as well as a glamorous on-pack competition consumers can enter by scanning a QR code. Prizes include up to £1,000 worth of new clothes and accessories with a Harvey Nichols wardrobe refresh, a Harrods Pamper Hamper and an entire year’s supply of Häagen-Dazs ice cream.


The exclusive Salted Caramel Pints and Stick Bar collection will be available to purchase in key grocery channels, including Sainsbury’s, Tesco and Asda.

Nicole Whelan, Head of Brand at Häagen-Dazs UK, said: “The Emily in Paris collection embodies the spirit of embracing life's sweet moments with the hero flavour Häagen-Dazs is known and loved for, Salted Caramel.

“Our latest campaign invites fans to enjoy their favourite flavour with the chance to win from an exclusive range of chic and trendy prizes that is sure to turn heads and drive demand for an indulgent, ice cream occasion; what better treat is there to enjoy on the sofa with your feet up enjoying the brand new season of Emily in Paris?”

Häagen-Dazs has a passion for creating the finest ice cream, using only the best ingredients to deliver a luxurious and indulgent taste experience in every scoop. Best-selling flavour Salted Caramel features velvety caramel ice cream laced with rivers of salted caramel sauce, and craters of crunchy caramel pieces.

The campaign will be further supported through social activity, driving a renewed consumer buzz for premium ice cream flavours around the new season launch.

More for you

KP Snacks expands PMP portfolio with Space Raiders Saucy BBQ

KP Snacks expands PMP portfolio with Space Raiders Saucy BBQ

KP Snacks today announces the latest addition to its market-leading PMP range with the launch of Space Raiders Saucy BBQ £1.25 PMP. Available in stores from early November, the new launch combines the fastest-growing Space Raiders flavour with the strength of the £1.25 PMP format.

Capitalising on the growth of “barbecue” flavours, the new launch is well-positioned to engage shoppers and drive impulse sales, with 57% of impulse shoppers purchasing PMPs. The £1.25 PMP format is strong and KP Snacks’ £1.25 PMP portfolio is growing ahead of the segment at +5.2 per cent (vs +4.2 per cent), bolstering sales. By launching Space Raiders Saucy BBQ £1.25 PMP, KP Snacks is tapping into the strength of the segment and appealing to consumer demand for great value and clear pricing.

Keep ReadingShow less
Pepsi Max helps retailers score big with return of  EA Sports FC on-pack promotion

Pepsi Max helps retailers score big with return of EA Sports FC on-pack promotion

Pepsi is teaming up with EA Sports FC for the second year running, with a bigger and better on-pack promotion set to give away even more gaming prizes to shoppers across additional Pepsi SKUs and formats.

Available now, the campaign aims to drive excitement among a wide range of customers in-store, from football fans to gamers, to encourage on-the-go and impulse cola sales.

Keep ReadingShow less
Kick off the Premier League in-store with Guinness’s Community Grant

Kick off the Premier League in-store with Guinness’s Community Grant

Win £5,000 to donate to a local football initiative

Guinness is kicking off the Autumn with a new Premier League partnership. The four-year agreement will see Guinness become the Official Beer of the Premier League, and Guinness 0.0 as the Official Non-Alcoholic Beer. The partnership comes with Guinness looking to tap into culturally relevant occasions throughout the year and engage with a wider audience, reminding shoppers that football is a lovely game for a Guinness.

To recognise the vital role retailers play within communities, Guinness is giving one lucky retailer the chance to win a prize of £5,000 to donate to a local football initiative. From investing in training, to upgrading sports equipment, or purchasing new football kit, the £5,000 prize will help to improve access and enjoyment of the game locally. To enter the competition, existing Diageo One retailers simply have to visit Diageo One and complete a short form. If not yet a Diageo One member, all other retailers can enter by clicking here, and filling out a short form with their details.

Keep ReadingShow less
Forest Feast owner acquires Indie Bay Snacks

Forest Feast owner acquires Indie Bay Snacks

Snack manufacturer Kestrel Foods has acquired Indie Bay Snacks from Nurture Brands. The brand will join Kestrel Foods' award-winning portfolio of Forest Feast, ACTI-SNACK and Just Live a Little, continuing its trajectory to become a leading player in the snacking category.

Indie Bay Snacks offers consumers tasty and healthier savoury snacks within the grocery, travel and DTC channels. Its pretzel thins are a lighter, fun way to enjoy pretzels, with 70 per cent less fat than crisps.

Keep ReadingShow less
Reviva to become official coffee partner of Williams Racing

Reviva to become official coffee partner of Williams Racing

Reviva – the vibrant coffee brand owned by Gulf – has announced it has signed a multi-year deal with the Williams Racing Formula 1 team.

The new partnership is a celebration of a shared commitment to high quality performance. Crafted exclusively from 100 per cent Arabica beans, Reviva’s balanced yet bold and vibrant taste makes it the perfect partner for the Williams Racing team, to keep them fuelled in the fast-paced world of motorsport.

Keep ReadingShow less