Häagen-Dazs announces new stickbars launch

Häagen-Dazs is redefining indulgence for 2025 with the launch of its new Stickbars.

Featuring fan-favourite flavours of the luxury ice cream, now wrapped in an extra thick Belgian chocolate-coating shell that cracks to reveal the sweet treat, the range hits freezers nationwide from January.

The launch sees Häagen-Dazs’ signature flavours transformed into a convenient yet sophisticated stick form, uniquely shaped as the brand’s iconic cartouche. Going the extra mile, the brand collaborated with its customers to perfect the Stickbars and craft a new crowd-pleasing recipe, delivering a premium taste experience that elevates every moment.

For those craving indulgence, Salted Caramel, Cookies & Cream, and exclusive to Co-op, Macadamia Nut Brittle, will be the new go-tos, while Mango & Passionfruit is ideal for those looking for something fresh and fruity, using a luscious combination of ice-cream and sorbet.

"We want to put consumers first. After lots of hard work behind the scenes – from extensive consumer testing, to working hand in hand with them to perfect our recipe – we’re over the moon to kick off 2025 with one of our biggest launches to date; new Häagen-Dazs Stickbars,” said Nicole Whelan, Head of Brand.

“Combining the premium quality of our iconic ice cream with thick, cracking Belgian chocolate to create an irresistible and convenient way to indulge, our Stickbars are a delicious way to elevate your ice cream offering.

“Backed by a significant, six figure campaign investment, and plenty in the pipeline designed to reach ice cream lovers nationally, it’s set to be the summer of Häagen-Dazs – so watch this space!’”

Häagen-Dazs Stickbars three-packs are available at Co-op and other stores now, RRP from £4.25

Häagen-Dazs Stickbars singles will be available to order from April, RRP £2.65

Salted Caramel

Häagen-Dazs’ best-selling flavour, Salted Caramel has been reimagined into the ultimate stick experience. The ice cream is laced with luscious rivers of salted caramel sauce and studded with pieces of golden caramel for an extra satisfying crunch. Encased in a thick layer of silky Belgian milk chocolate, it’s the ideal balance of smooth, salty, and sweet.

Cookies & Cream

For fans of the classic, Cookies & Cream has been transformed and elevated, proving that true iconic flavours never go out of style. Generous chunks of crunchy cookie pieces are blended with rich vanilla ice cream and enrobed in a thick coating of Belgian milk chocolate. The goldmine of crumbled cookies buried throughout gives each bite a crunch that makes the timeless flavour even more irresistible.

Mango & Passionfruit

For consumers craving something fresh and fruity, exclusive flavours, Mango & Passionfruit offers the best of both worlds, combining vibrant fruit sorbet and smooth ice cream, uniquely wrapped in a crunchy chocolate coating embedded with real fruit pieces.

Haagen-Dazs Launches Innovative Stick bars: Premium Ice Cream Meets Crackable Chocolate in Convenient New Format