Häagen-Dazs unveils new snacking format

Ice cream brand Häagen-Dazs has announced the launch of a game-changing new snacking format: Salted Caramel Bites and Chocolate Bites.

Designed to be shared and transform ‘me’ time into ‘we’ time, the new Bites offer indulgent moments of perfection for friends and family to enjoy together. The Salted Caramel Bites feature the luscious, salted caramel ice cream Häagen-Dazs is known for, with a mouthwatering caramel sauce core. A crunchy golden caramel white chocolate coating creates the perfect blend of sweet and salty notes.

For chocolate lovers, the Chocolate Bites showcase the richness of the ice cream with an indulgent chocolate sauce core, encased in the same crunchy couverture coating to serve as the ideal mouthful.

The new format caters to growing demand within the snacking segment for bite-size ice cream products, with the category seeing 69 per cent sales growth over the past two years [Nielsen, MAT 29.07.23], the brand said.

“As the Ice Cream of Ice Creams, Häagen-Dazs is no stranger to innovation, continually bringing ultra-indulgent flavours and tantalising textures to our consumers,” Nicole Whelan, head of Häagen-Dazs UK, commented.

“Now, we’re thrilled to launch a totally new format, expanding our portfolio of pints, mini-cups and sticks with a new bite-sized moment of pleasure that can be enjoyed at any time of the day, week, or year. We’re confident they will fly off the freezer shelves!”

New Häagen-Dazs Bites are available now in grocery, and the brand has plans to launch into the UK wholesale later this year.